PLUS7 features Seven programs such as My Kitchen Rules, Home and Away, The X Factor, and over 100 hours of 3rd party content such as Dawson’s Creek and An Idiot Abroad.
Damon Scarr, Commercial Director, Yahoo!7 said “Our users have told us that they want the ability to catch-up on their favourite shows whenever and wherever they choose. Today’s announcement means more Australians will now be able to download the PLUS7 app and access Australia’s favourite TV shows.”
PLUS7 availability on iOS follows the recent launch of the Yahoo!7 online video player in July.
“For advertisers this means even more premium video inventory with our growing and engaged PLUS7 audience of 1.2 million people watching more content across devices,” Scarr said.
A recent study of PLUS7 users* found that PLUS7 drives incremental reach to the broadcast television audience for a television show.
• 60% of people watching on PLUS7 had not seen the episode before
• Nearly half (48%) were watching on PLUS7 as they had missed the chance to see the episode on broadcast.
• 70% of people said they were ‘definitely’ or ‘very likely’ to watch future episodes on broadcast television
* Source: Video on demand / Plus7 Survey May 2013, Audience: All Respondents, n = 1609
To download the new PLUS7 app go to: http://au.tv.yahoo.com/plus7/mobile/get-the-app/
You can rate the best network catch-up services at TV Tonight’s Audience Inventory survey, which closes later this week.