HbbTV will allow Seven to offer a Video on Demand service as a new revenue stream.
The statements were made at today’s Seven West Media end of year results for the financial year ending 29 June 2013.
CEO Tim Worner reported a loss of $69.7m following restructure costs and redundancies for its Pacific magazines.
The media company reported a profit after income tax, excluding significant items of $225m, down 0.8% on the prior corresponding period. However, revenues fell to $1.86 billion in the period, from $1.93 billion the previous year.
Tim Worner said the company had performed well in a difficult environment.
“There is no doubt that Seven had a fantastic year,” he told investors.
“Despite a challenging market, the team delivered ratings leadership for the seventh consecutive year. That in turn has delivered a record share of 40.4% of the advertising market. The results are a clear demonstration of the strength and depth of the Television team.
“The three pillars of our Television strategy are I think by now well known to you all. They have been operating consistently and the progress made in each of these areas underpinned the record performance. My Kitchen Rules had its most successful series. It is extremely difficult to keep growing a series year-on-year. They have done it. That of course is a franchise we created and control. We were able to launch another, House Rules, and also another big Australian drama created in-house, A Place To Call Home. We have consistently demonstrated our long-term strength and ability to create new, popular programs which our sales teams can monetise. News leadership was maintained in the year and sports rights have been extended most notably the Australian Open tennis and a package of horse racing including the Melbourne Cup Carnival and the Golden Slipper. We have demonstrated how additional channels can be used to expand our audience with AFL on 7mate in Perth.
“HbbTV product development has commenced and we expect exciting possibilities for advertisers and audiences. All this supports our ambition to deliver our premium content to anyone, at any time, on any device. By May of next year, we will be delivering hybrid broadcast services to connected TVs and we are very determined that our traditional model will fully harness the opportunities that broadband access can provide.
“Yahoo!7 remains an important part of our digital strategy, reaching 8 million Australians each month. Our cross platform strategy saw over 90 million videostreams in the year with an additional 3 million full episodes of Seven’s most popular programs streamed each month. The PLUS7 catch up TV service and the Yahoo!7 TV site has built an audience of approximately 3 million which will grow further as we have just this week extended the service to more mobile devices. I am pleased to tell you the PLUS7 app is currently number one in the entertainment category for iPads. Our audience is also engaged through social media, with the Fango and the 7 News apps leading this market both with over 800,000 downloads.”