Described as “a Jetstar to our Qantas” it was launched with some fanfare at a million dollar Sydney penthouse with TV execs and media.
But since that time only a handful of productions, embedding sponsors into entertainment shows, have made it to screen.
The first was a return for It’s a Knockout, a McDonald’s-funded revival filmed in Malaysia. It fitted with TEN’s summer content but wasn’t renewed.
There were 26 episodes of Steve Irwins’ Wildlife Warriors also for TEN.
Other content has included Australia Day Celebrates, Great Australians plus branded content for Commonwealth Bank and Mamamia website.