The catch-up service is part of the network’s “anywhere, anytime, any device” strategy.
TENplay is available on web, mobile, tablets and via game consoles and smart TVs, including Apple iOS and Sony Bravia,
An Android version will be available later this year. tenplay will also be deployed on hybrid broadcast broadband TV (HbbTV) at a later date.
TEN Chief Digital Officer, Rebekah Horne, said: “tenplay is the next stage in Network TEN’s digital evolution.
“It represents a true transition from linear broadcasting to a consumer content experience that is multi-screen and multi-platform, giving people access to Network TEN’s content anytime, anywhere and on any device.
“tenplay extends the traditional television watching experience by offering personalised, cross-platform content delivery, designed with the user experience as the top priority,” she said.
“tenplay offers engaging, rich content experiences for consumers and advertisers alike. It is the perfect catch-up platform, giving people a way to always be just in time to access our content on whatever device they want to use, wherever and whenever they choose.”
The first episode of the third season of Homeland will be available for streaming this afternoon at 2:15pm AEST, just 15 minutes after it goes to air in the United States. The episode will debut on TEN at 8.30pm tonight.
Key features of tenplay include:
• A new, best-in-class catch-up video platform.
• Live streaming of Network Ten content.
• A unique continuous play feature that enables viewing to “travel” seamlessly from device to device
• Fully responsive design that adjusts content automatically to the size and interface of the device being used.
• Customised playlists.
• Social and behavioural recommendations.
• Innovative social media integration.
• Fully-featured Electronic Program Guide with reverse functionality.
The launch of tenplay will be followed by the introduction of dedicated apps for TEN Eyewitness News and the XXII Olympic Winter Games in Sochi, Russia.
Ms Horne said: “Today’s launch of tenplay is just the start of our product roll out. Over the next few months, we will add more content, features and functionality, plus deep integration with zeebox, the fastest growing second-screen app in Australia.”