TEN’s sleepy Tuesday, missing Under the Dome already.

By David Knox on September 25, 2013 / Filed Under News 27

2013-09-25_1019Without Under the Dome in its schedule TEN slipped backwards on Tuesday night.

In recent weeks Tuesday has been the network’s best performer. Last night it just scraped in front of the ABC but it could not rise above TEN Eyewitness News on 609,000.

While the network’s focus is on demos rather than Total People, it sought to put on a brave face of having “six of the top 20 programs of the night in people 25 to 54 and under 55s.” The best it could manage in 25-54 was #11 place for The Project. With other nights that are struggling to see content cut through, TEN is clearly pinning a lot on its fast-tracked shows as the answer to short-term prayers. We’ll all be better off if they are right.

Seven network won the night with a share of 32.8% then Nine 26.0%, TEN 17.9%, ABC 17.7% and SBS 5.6%.

The X Factor had 1.34m viewers as the night’s top show, then Winners and Losers (1.17m), Seven News (1.16m), Today Tonight (921,000), Home and Away (912,000), Million Dollar Minute (576,000), and Body of Proof (558,000).

Nine News (1.18m) was best for Nine then A Current Affair (938,000), Big Brother (923,000), Big School (794,000), Come Fly with Me (612,000), Hot Seat (591,000) and Big Brother Late Feast (293,000 in 4 cities).

TEN could not rise above TEN Eyewitness News (609,000), with The Project at 570,000, Sleepy Hollow was fourth in its slot at 524,000, Recipe to Riches also fourth at 481,000. The Simpsons was at 401,000 and NCIS: LA was at 356,000.

ABC News won its slot with 928,000. 7:30 was 766,000 then Rise of the Continents (625,000), Foreign Correspondent (596,000), At the Movies (368,000) and Restoration Home (297,000).

Who Do You Think You Are? (307,000) led SBS ONE then Insight (235,000), Dateline (180,000) ahead of World News Australia (169,000).

Neighbours topped multichannels with 343,000.

Seven News at 7: 117,000
Nine News at 7:00: 73,000

OzTAM Overnights: Tuesday 24 September 2013

27 Comments »

  1. HardcorePrawn September 26, 2013 at 10:42 am -

    I only got around to watching Sleepy Hollow last night, but did anyone else notice the obscure meta-reference early on?
    When Crane was watching TV, it showed a scene from ‘Rise of the Planet of the Apes’ – a recent re-boot to the Planet of the Apes series, last attempted by Tim Burton.
    Sleepy Hollow itself is a re-boot to the Headless Horseman tale, last attempted by… Tim Burton.

    I suspect there may be more of these to come.

  2. David Knox September 26, 2013 at 8:17 am -

    JtShadow: TEN weren’t idiots for not getting Hostages. You need to understand the output deals our networks have with US studios. It automatically went to Nine.

  3. jtshadow65 September 26, 2013 at 2:41 am -

    also adding to my last comment channel 10 were idiots by not getting the show hostages that would be a great treat leading in or airing after homeland that would mean they would have 2 Israeli shows or even something like the blacklist enough great fit but they let it go & let channel 7 & 9 pick them up

  4. A. September 26, 2013 at 2:39 am -

    Again with Sleepy Hollow I’m enjoying the show. Plus I like the characters. If I get more deeper into the show time will tell. But so far no problems.

    I wouldn’t mind if someone acquires The Vampire Diaries. But I don’t need it fast tracked. If it was someone other than Nine (hypothetically because Nine could do something similar) . Like SBS2 or Eleven then show it from the start again. Since Season 5 will start in October that’s going to be over 100 episodes. So if someone plays it one episode a week that’s over two years of episodes. Without a break. So you could get the replay rights.

    I’d watch if it was on a day and time I could watch and was treated not too horribly. But even if it didn’t work out for me surely there’d be people that would also watch. Just be consistent. That was the terrible lesson I learnt.

  5. bindi September 26, 2013 at 12:46 am -

    Get vampire diaries back off foxtel & fast track it, i’d watch it for sure, I’m still deciding if I even like under the dome enough to keep it, but there are plenty of other shows that are must watch without a doubt for me.

  6. David Knox September 25, 2013 at 5:48 pm -

    U want the govt to what now?

  7. randwick September 25, 2013 at 5:31 pm -

    even if rtr is a decent program, the problem stems that ten is known as the network with rubbish reality programs… It has been for years ….. just the fact that it has had a truck load of programs that has canned in the past 2 years, ten has a stigma, and it won’t go away until there is either a cultural change at the network, a change of programming focus, or both.

    You cannot have 3 major commercial networks constantly aiming for the gen y market ….. the result is nothing but bad quality reality programs across the board …. and this is what is happening right now …….

    Im surprised the govt hasn’t weighed in to discuss with the major networks on it’s oversupply or rubbish reality programs ….

    As I have mentioned before, ten’s aim for the 16-39 market has been nothing short of a failure …. and they probably know it themselves …. this year it seems rtr, reef…

  8. John Jackson September 25, 2013 at 5:06 pm -

    Wanted to see Sleepy hollow last night as I really enjoyed the first episode, but either big brother ran over time or sleepy hollow started early and so missed the start, so didn’t bother watching the rest.

    Will have to hunt around for another way to see it now. Hopefully it picks up for 10 though!

  9. slam September 25, 2013 at 4:19 pm -

    i think the biggest shame about all of this is the low numbers for Project last night- it was a cracking episode with uncontrolled laughter throughout. Such a shame this doesn’t get the numbers it deserves

  10. squareyes September 25, 2013 at 4:16 pm -

    I really enjoyed the first ep of Sleepy Hollow but found the second a real let down.
    The story was too similar to ones that have been done over and over again on Supernatural.
    And as for the witch, or whatever it was, I’ve seen scarier things in a Miley Cyrus video.

  11. maxxdude September 25, 2013 at 3:45 pm -

    If I was at Ten I would be bringing Neighbours over to 6pm instead of Simpsons repeats. Surely this would be a better lead in for The Project.
    I have been into Woolworths every week on a Wednesday & it seems that even they aren’t promoting Recipe to Riches. There are no posters in the stores I visit only smaller ones on the fridge door. Have Woolworths lost faith also?

  12. jtshadow65 September 25, 2013 at 2:46 pm -

    well channel 9 & 7 are going to dominate in a couple of weeks with hostages,the black list & agents of shield there is nothing wrong with the show i just think its on the wrong day it could either work on a monday or on a Wednesday the rating would be better on those days just like how ncis & ncis la like like a couple of years ago or so they were hitting the 900,000 to a mil each ep

  13. BellJay September 25, 2013 at 2:23 pm -

    I think all music type shows should be on Thursday nights leaving the dramas to air Mon – Wed. This would help tremendously.
    Sleep Hollow is good, I don’t mind it because its different and its not reality. Sick to death of cooking, reality shows..and men who need their mummies to help them find a wife. Hope this fad dies with it all by next year.

  14. Evermore46 September 25, 2013 at 1:52 pm -

    Ten is starting to become crappy like Prime and Win. (Which I don’t watch) Soon there will be nothing on TV!
    Offspring, Modern Family and The Project is the only good left. Shows like Recipes to Riches and Wonderland are just plan crap and fill in shows cos there’s nothing else they have. I hope they can get some good shows!

  15. poida September 25, 2013 at 1:33 pm -

    R To R is a great show. But why would anybody watch it against 7 and 9?

  16. Daniel September 25, 2013 at 1:27 pm -

    Recipe To Riches deserves a lot better. Not only is it a clever premise, but from a visual point of view the cinematography is so edgy and exciting to watch.

    Unfortunately the lack of a quality lead-in from 6-7:30pm is the real problem for Ten – meaning almost all of their prime time content is destined to fail.

    Time for a 6pm news bulletin.

  17. Pertinax September 25, 2013 at 1:17 pm -

    Sleep Hollow is not very good and wasn’t going to rate highly, though Ten made sure of that with the programming.

    Just because a show launches successfully in US during Fall doesn’t mean it will appeal to and Australian audience at the start of summer when there are established show on.

    Under The Dome was the hit of the US Summer and fell into a nice slot on Tuesdays for Ten in Winter. That doesn’t happen for many shows.

  18. ryan September 25, 2013 at 12:30 pm -

    Move over sleepy hollow and bring in new ncis!

  19. Mr. J September 25, 2013 at 11:41 am -

    simpsons reruns at 6 (without any promotion) aren’t doing much lower than high profile primetime shows. time to return new eps to ten primetime?

    Sleepy Hollow held up quite well in the US between ep 1 & 2, despite having much greater competition this week. so the show isn’t the problem.
    side note: The Blacklist has also had a huge 3.8 for its premiere in the US, so 7 picked a good show to invest heavy promotion in.

  20. Andrew September 25, 2013 at 11:37 am -

    I’ve been watching Recipe To Riches. It’s not rocket science but it’s mildly interesting and a better alternative to the reality shows that I’ve no interest in.

  21. alvar September 25, 2013 at 11:33 am -

    If Ten intended for Sleepy Hollow to be an 8.30 show, they would have been better off launching at 8.30 this week. With US preempt ions they would have caught up soon enough.

  22. jezza the first original one September 25, 2013 at 11:28 am -

    Ch10s strategy of fast tracked US tv shows is very high rsik in an era when live sport and extended rality/talent shows dominate. For the fast track option to work, there needs to be strong demand and anticipation for compelling tv. The 3 main shows they are spruiking (elementary, homeland & modern family) are good, but I am not convinced there is pent up demand for them as we head into summer.

    As for Sleepy Hollow, that 2nd ep was dull and felt that the writers were already struggling to take the show forward…..

  23. blazza18 September 25, 2013 at 11:27 am -

    Bit of a shame really. Sleepy Hollow has started well.

  24. deedeedragons September 25, 2013 at 11:27 am -

    Stupid Australia. Sleepy Hollow is just a loopy as Under The Dome which actually had much worse acting and special effects in some parts.

  25. Pertinax September 25, 2013 at 10:52 am -

    Got to love the press release Ten put out for Sleepy Hollow boasting that the premiere won the 9:30pm Tuesday slot last week. So what!

  26. Josh777 September 25, 2013 at 10:47 am -

    I’m absolutely hooked on Sleepy Hollow and can’t believe it isn’t getting the numbers that Under the Dome was getting in the same timeslot. It has fallen from it’s 9:30pm premiere last week, and if anything it should have similar numbers being in an earlier timeslot. This is a big hit to TEN but hopefully things turn around.

  27. ryaneco September 25, 2013 at 10:45 am -

    The two horse race between Seven and Nine is getting old.
    Will be nice to see Ten start to improve. Viewers just aren’t tuning in, and some of their product really isn’t bad at all…. no worse than the tripe Seven and Nine are showing at the moment anyway.

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