It was nearly twice the numbers of Power Games: The Packer-Murdoch Story, 793,000 albeit in a different timeslot and more than double the premiere for The Bachelor Australia on TEN (669,000).
The numbers for Power Games are particularly disappointing given Howzat pulled over 2 million viewers a year ago. It also dropped from its 60 Minutes lead in. But it seems Australians don’t share the same fascination for Frank Packer as they do for Kerry.
Seven network share was 35.4% then Nine 28.7%, TEN 16.2%, ABC 15.2% and SBS 4.5%.
Seven News was #1 for Seven with 1.58m viewers followed by X Factor (1.56m), Sunday Night which didn’t start until 9pm (1.08m). Castle at 10pm was 628,000 / 381,000. AFL helped drive big numbers to Seven’s primetime platform, especially in Melbourne.
Nine News (1.34m) was best for Nine then Australia’s Got Talent (1.11m), 60 Minutes (1.07m), Power Games (793,000) and CSI: Miami (330,000).
The Bachelor‘s launch at 669,000 is not about to turn around the network yet, but it was always going to be a tough call against serious artillery from Seven and Nine. At least it fared better in the demos and there was plenty of buzz on Twitter (it’s still trending this morning). But the show will need to lift pretty quickly. Elsewhere Modern Family was 549,000 / 411,000, TEN News was 422,000 and Graham Norton was 365,000.
ABC News (812,000) topped ABC1 followed by Grand Designs (722,000), The Time of our Lives finale (660,000) and Compass (484,000). Rebirth flopped with 134,000 viewers.
The Easter Island Enigma (303,000) was best for SBS ONE then World News Australia (249,000), The Woman Who Wasn’t There (120,000) and The Observer Effect (111,000).
ABC2’s Ben and Holly’s Little Kingdom (270,000) led multichannels.
Insiders: 260,000 / 158,000
The Bolt Report: 134,000 / 113,000.
OzTAM Overnights: Sunday 8 September 2013