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253,000 as TEN plummets into A League of their Own

Ratings: You know there is something fundamentally wrong when your 7:30 show is pulling less than Judge Judy and Neighbours.

2013-10-22_1015You know there is something seriously wrong when your 7:30 Monday show is pulling an audience around three times smaller than your 5:00 News, and less than The Bold and the Beautiful and Judge Judy.

Last night A League of their Own was a disastrous 253,000 in a primetime slot for TEN. This comes despite decent numbers for TEN Eyewitness News (718,000). While TEN has seen numbers for other shows struggling to make their mark, to attract those kinds of numbers at 7:30 on a Monday is unacceptable. Even Neighbours on ELEVEN pulled a bigger audience. Today A League of their Own didn’t rate a mention in the network’s daily ratings report. When will TEN bump the show to the weekend?

TEN’s show certainly faced tough competition, and was thrashed by The X Factor at 1.67m -more than six times its audience.

Seven network won the night with a share of 33.9% then Nine 27.9%, ABC 20.9%, TEN 14.1% and SBS 3.3%.

Elsewhere for Seven, The Blacklist was 1.47m in preliminary numbers, Seven News was 1.19m then Today Tonight (1.05m), Home and Away (953,000), Scandal (604,000) and Million Dollar Minute (513,000). Mistresses was 197,000.

Nine News (1.31m) was best for Nine then The Big Bang Theory (1.02m / 1.01m), A Current Affair (1.02m), Big Brother (914,000), Hot Seat (625,000), 2 Broke Girls (210,000) and Two and a Half Men (434,000).

Australian Story (986,000) led ABC1 followed by ABC News (943,000), 7:30 (902,000), Four Corners (828,000), Media Watch (735,000), Q & A (614,000) and Audrey’s Kitchen (404,000).

TEN Eyewitness News did well with 718,000 then The Project was 559,000. But from there everything trailed The Bold and the Beautiful (488,000) with Homeland on 404,000, The Simpsons was 338,000 and A League of their Own a shocking 253,000.

It was also a dire night for SBS ONE with Storm City at 163,000, World News Australia at 154,000, The Vasectomist at 120,000 and Legally Brown just 79,000.

Neighbours was 321,000 on ELEVEN.

Sunrise: 409,000.
Today: 349,000
ABC News Breakfast: 69,000 / 62,000

OzTAM Overnights: Monday 21 October 2013

41 Responses

  1. @Pertinax – I think Slideshow has broad cross generation appeal. It’s just silly fun, not to my taste but I’d rather watch it than big brother. ALOTO requires some interest in sport or at least a lack of disinterest. It needs to be on at 9.00pm at least when working people are home and kids have gone to bed. I think it’s problems however are more than timeslot based.

  2. There’s 4 eps left. Personally, I’d swap it to Wed up against SlideShow and have your Modern Family repeats on Monday 7.30. They’d prob rate better!
    But then people would moan about the shuffling of schedules! No win situation for Ten really!!

  3. @adi
    A League Of Their Own is based on the British show made by CPL.

    The format has been distributed internationally, Ten bought it and their version is made by Freehand.

  4. @adi – Freehand produce under license form the U.K. They did have a deal with BBC but that is over now. To my knowledge they have never made a comedy. I would suggest it shows.

  5. 10 need to put Attenborough on Monday against X Factor. It will do better because it is a genuine alternative to reality. It’s only 1 week so even a repeat will do. ALoTO for Saturday 6.30 for the rest of it’s run.

  6. Atleast it’s living up to its name. No other 7.30 show rates so poorly.

    Ch10 could be on to a winner here. A new show called “everybody dance in a league of their own”.

  7. William, there are only a few fanatics that only watch things with a whiff of “sport” attached. It will not “rebound”. 9 & 7 will both have something which will be more appealing to the masses – even if it’s just more Big Bang reruns or The Man With the World’s Biggest Testicles again. (Did very well last time.)
    But this is a kid’s show tarted up as “entertainment”. Shove it on One where even fewer will watch it.
    Even “Judge Judy Primetime” would do better, and be a hell of a lot cheaper.

  8. David, I am glad that you haven’t been criticised for bias etc. It is a blog and you correctly identify that A league of their own is rating in a lower stratosphere than many other shows.

    It seems 10 is remaining faithful to some serious shockers this year, while 7, 9 and even the ABC are quick to act.

  9. Even if Ten had something better to replace A League of Their Own, starting it against the Grand Final of The X Factor would be suicide.

    There are 1.7m people watching The X Factor, 900k watching 7:30 and 900k watching BB. That leaves Ten, SBS and 14 other channel battling it out for a share of about 750k viewers, which Ten won for all the good it will do them.

  10. TT and ACA were both replaced in Sydney by an extended 6pm news bulletin (which makes the figures interesting to look at – Seven built its Sydney audience in the second half hour while Nine’s figures plummeted).

  11. Well it was obvious this show would fail. As a person who used to watch Ten every night, I’m finding less and less reasons to stick with them when they commission a show this boring. And as David said, TAYG was great because it was fresh faces with a great host and funny panelists. Yet if you’ve watched The Project, chances are you’ve seen anyone on this show. They need a serious change in management considering their recent, and equally predictable, flops.

  12. Ch10….So what do you do. Sack more people who made the decisions to persevere with this show or allow them to learn from their abject failure…. there are no simple answers

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