The weekday battle between Nine and Seven News is fierce, especially since Nine has taken the lead in Sydney and Melbourne.
“Our objective is leadership,” Seven’s News director Rob Raschke, told the News Corp.
“(This year) we have expanded our news presence. Nine reacts to us. They’ll likely keep reacting and copying us.”
The reality is both bulletins are more cost effective than producing new local content for Saturday nights.
Meanwhile Nine News boss Darren Wick says they’re not taking their win for granted.
“We are truly appreciative of the trust our viewers have placed in us,” Wick said recently.
“This result only makes us more determined to work harder to provide the most accurate, the most credible and the most up-to-date news service we possibly can.”