This is the network’s second attempt in 12 months to compete aggressively in breakfast television, and it takes on a crowded market with Sunrise, Today and ABC News Breakfast. Much is at stake for TEN as it chases advertising revenue in morning television, but it has ambitiously block-programmed in the push to make impact.
5.30am: TEN Eyewitness News Early
6.30am: Wake Up
8.30am: Studio 10
10.30am: Studio 10 You
11.00am: TEN Eyewitness News Morning
Wake Up begins at 6.30am live from “Surf City”, Manly, hosted by James Mathison, Natarsha Belling and Natasha Exelby. Nuala Hafner presents local news for each market from Melbourne’s Federation Square.
Sam Mac joins as a roving reporter, while Maude Garrett presents entertainment news from Los Angeles.
Network Ten Director of Morning Television, Adam Boland, said: “I am very thankful to the team at Network TEN for meeting every challenge presented to them. Producing a show from a beach studio was no small task, but the result makes it more than worthwhile.
“Local news, stunning locations, engaging hosts and real conversation – we reckon we will give viewers something that is missing from breakfast television and we just can’t wait to get on air.”
Studio 10 airs from 8.30am, notably before its competition ends, from TEN’s Pyrmont studios hosted by Ita Buttrose, Joe Hildebrand, Sarah Harris and Jessica Rowe. It features an in-the-round set and a live studio audience.
Regular contributors include reporter Jono Coleman, Showbiz File reporters Angela Bishop and Craig Bennett, and Health and Medical Editor Dr Andrew Rochford.
At 10.30am each day, Studio 10 You expands to health, beauty and well-being as clinical psychologist Jo Lamble on Monday, Wednesday and Friday for live counselling segments. Dr Andrew Rochford will cover medical issues every Tuesday and Thursday.
Studio 10 Executive Producer Rob McKnight said: “This is one of the best teams on television. From our superstar panel to the best experts in the business, Studio 10 will be a must-watch destination in the morning.
“Studio 10 will offer a true alternative with great conversation and a fantastic mix of segments.
“The live studio audience changes everything. They add an air of excitement you simply can’t replicate,” he said.
Adam Boland added: “We are incredibly proud to have created something genuinely different. These two shows are different from each other and more importantly, different from their competitors. We’re confident that mornings will never be the same.”
Matt Doran, Magdalena Roze and Scott Mackinnon will present TEN Eyewitness News at 5:30 and 11am, book-ending the new morning shows.