★★★★★ 0/5

The Blacklist tops Monday, but Homeland sinks.

Ratings: Seven's new drama scores 1.5m viewers while TEN gets a lesson in the importance of lead-ins and promotion.

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2013-09-23_2304Two fast-tracked US dramas went head to head last night but there was only one winner: The Blacklist. 

It topped the night with 1.56m viewers for Seven while Homeland sank to just 443,000 for TEN due to no lead in. Maybe its audience had already seen the leaked online premiere or took advantage of TEN’s generous live streaming yesterday afternoon? That’s being optimistic.

Seven network share won with 35.2% then Nine 25.7%, ABC 20.95, TEN 14.3% and SBS 3.9%.

Following The Blacklist for Seven was The X Factor (1.52m), Seven News (1.3m), Today Tonight (1.09m), Home and Away (958,000), Million Dollar Minute (629,000) and Scandal (605,000). Mistresses was 263,000.

Nine News (1.23m) led Nine then A Current Affair (1.04m), Big Brother (970,000), Hot Seat (614,000) and The Amazing 80s (465,000).

Clive Palmer on Australian Story (1.02m) was best for ABC1 followed by ABC News (947,000), 7:30 (879,000), Four Corners (697,000), Media Watch (676,000) and Q & A (446,000).

TEN Eyewitness News (665,000) was TEN’s best performer then The Project (571,000), Homeland was 443,000. The Simpsons 348,000 outranked A League of their Own (327,000) -both lower then The Bold and the Beautiful (423,000).

World News Australia (214,000) was best for SBS ONE. The Secret World of Pain was 153,000, Legally Brown was 145,000 and The Spin was 138,000.

Neighbours led multichannels with 342,000.

Sunrise: 360,000
Today: 293,000
ABC News Breakfast: 62,000 / 35,000

OzTAM Overnights: Monday 30 September 2013

57 Responses

  1. I am inclined to disagree with some of the comments so far regarding the BlackList. I very much enjoyed this show. The Blacklist is different from Arrow, in Arrow a rich young man survives his boat capsising and decides that someone wanted him dead so he plots his revenge although uncovering more then he thought. The BlackList is different in a sense that Raymon Reddington is a fugutive and suddenly decides to give himself up in return for certain perks which are only known to him he has a alterior motive not quite known. Personally both shows are different. TEN’s problem is their brand is trashed and their scheduling is not that great, Tuesday would have been better. Seven had AFL and X Factor although personally as soon i found out about The BlackList i wanted to watch it, so as long as it was on FTA i didnt care who had it.

  2. Ten screwed up Homeland S2 with poor scheduling. Last night’s result should not be a surprise. They need at least one major sport, and another event reality show to turn things around.
    The Blacklist was entertaining. Q&A was very boring.

  4. Loved Homeland last night. What a shame it didn’t perform well. I’d have to agree with you David, programming is a big issue here. TEN should have played smart and launched A League Of Their Own on a Thursday night after SVU as a replacement for the footy show. And it probably wasn’t smart to place a light entertainment show when two others are doing so well. I love channel TEN. I hope it lifts it’s game soon.
    David, what are your thoughts on an Australian version of Jeopardy as a 6 pm option for TEN?

  7. Maybe this is a lesson for all networks..don’t put two major shows up against each other especially when one is following an existing ratings winner. Some nights you have to choose between 4 or 5 good shows – and other nights there is absolutely nothing on. If I were 10 I’d be putting shows on the dud nights and they’d win the time slot. ABC are doing just that on Friday and Saturday nights and it’s working.

  8. Loved The Black List, hope it holds up….it will bleed viewers but im hoping no more than 20% and then the week after that holds the same then it will be a success IMO

  9. Surprised to see The Blacklist at number 1, but I did enjoy the show and hope other episodes are as good, think you have to watch a few of the shows to find out who and what the characters are about but feel the ratings will decline of the next week or two.

  10. Ch10s year ended last night. Tonight the truly dull and dreadful Sleepy Hollow will be up against a totally overlength DWTS and tomorrow The Bach takes on Shield & Gruen, plus whatever ch9 has on. However Thursday is open for business now the AFL footy show has gone

  11. Everyone, Homeland deserves much better numbers. Please watch and share this very simple and very good Homeland promo. It sets up the next few weeks…

    cms.springboard.gorillanation.com/embed_iframe/677/video/799777/sotv036/Spoilertv.com/10

  13. Really liked Homeland, had to record it before of X Factor running over time though (How long does it take 3 judges to make a decision, apparently very long)

    Shame it can’t match the ratings of S1 but can’t knock TEN for trying. A League Of Their Own is certainly not returning next year.

  15. No lead-in didn’t help Homeland. But it only averaged 614k ONs for S2. After two season on Sundays they moved it to Monday where viewers have established habits watching other shows. It was up against The X Factor and an exciting premiere of The Black List which was heavily promoted during the AFL and the ABC’s Monday night lineup was solid as usual.

    Then they gave viewers another options to watch Homeland allowing them to watch The Black List live. Fast-tracking won’t overcome other more important programming factors. Next week they face Nine’s lineup on the back of the NRL.

    It’s hard to see where Ten expected to suddenly get viewers for S3 of Homeland from.

  16. If Ten can only pull that figure for fasttracking Homeland, they are in serious trouble. Yes, ALotO is not a good lead in, but that wont be the main reason it was so low.

  17. Have been hanging out to see homeland, and it didn’t work on the iPad via tenplay yesterday, so had to see it on TV at 8.30.

    Unfortunately I missed that as well as it conflicted with big brother so now I hope to be able to catch it on tenplay now!

  18. I feel sorry for 10 actually, and i really don’t think it has much to do with “lead ins” frankly, i am amazed at 9 it shows nothing but reality shows and sport.

    I certainly didn’t watch The Blacklist because some mind numbing reality show was on before it.

  20. How many had already watched Homeland in the afternoon, thanks to TEN? My tweens did, apparently, at a friend’s house, so we watched “Blacklist” and I am yet to see “Homeland” off PVR. Typical or unusual?

  23. i thought the black list was good but i dont know how i feel when in 4 weeks the ratings wont be that big when x factor finishes up & with homeland i think its just on the wrong night it did better on a sunday but who knows it might pick itself up in later episodes

  24. Wow. The Black list didn’t appeal, as crime/political thriller seems like it has been done before. It reminded me of Arrow and White Collar.
    Funny how we get swamped with similar genres, since one is successful, they all jump on the band wagon.
    As for Homeland, shame viewers didn’t switch on, but then if people just watch 7 and 9 they will miss the 10 promos. Plus X factor was a high rating lead in.
    I honestly didn’t watch anything on offer last night, but home 10 can gain some viewers eventually if soon doesn’t happen.

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