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Woolies happy with Recipe to Riches sellouts

TEN is yet to make a decision on renewing Recipe to Riches, but Woolworths is happy with the show.

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2013-11-04_0035TEN is yet to make a decision on renewing Recipe to Riches, but despite underperforming ratings, sponsor Woolworths is happy with the show after sell-outs of some of the products.

Connie’s Croques and Hickory Hollow Smoked Sauce, sold out in about 150 outlets nationally in the week after the show. The best so far has been Sweet Billie’s chocolate biscuits, which in one week sold out in more than 230 stores.

That’s despite some complaints about pricing on social media.

Woolworths head of customer loyalty Lizzie Ryley, told The Australian, “The ratings are not an issue for us. We leave that to TEN.

“The fact we’re getting such a good uplift in terms of overall sales and new people coming in – for us that is the show working.

“We’re seeing from our data that a number of those customers are lapsed customers. And the customers that are coming in are buying more in their shop.”

The best rating for the FremantleMedia series has been 616,000 viewers, while theaverage audience across the seven episodes has hovered around 600,000.

TEN programming director Beverley McGarvey said TEN was considering a second series and would make a decision after the finale.
“It is also generating strong results for Woolworths.”

12 Responses

  2. I seem to remember some stories suggesting some of the winning products had found their way into those cheap discount stores not too long after their debut on Woolies shelves.
    I, personally, bought the smoked chilli sauce, and it was ok, but nothing as sublime as the hosts were suggesting on the show.

  3. Its easy to “sell out” if you only produce a small limited batch and then later heavily discount a line. Lack of actual detail of sales numbers and profitability from Woolies on this. The margin on every single line has been available to modern supermarkets for many years now. Each 1metre section of display has price points, margin mix, turn time etc….and is closely monitored. That is why it can be so hard to get a product onto the shelf and keep it there. It has to deliver constantly

  6. Thursday probably would suit it well, that way the products would be on the shelf by Friday and ready for the majority of people who start their Supermarket shopping Friday and Saturday. Though maybe Wednesday on-shelf is preferable to Woolworths and store delivery schedules than overnight shelf filling on a Thursday night for Friday.

  7. It’s actually a really good show! I’ve never sat down and watched its first airing but I always manage to see the catch up and watch it online.

    I’ve bought a few of it’s products too. Maybe put it on a Thursday night when there’s less competition so it can shine? I really hope it’s renewed.

  8. Perhaps on Sun mornings? It may be more ideal for a business audience than a mainstream audience …. get rid of the rubbish reality focus in it and it could make an ideal business style program ……

  9. Agreed cronker.

    A pleasant show suffering from a predictable formula and lots of buzz words.

    Nice product ideas but if I hear “on trend” one more time I’ll scream 🙂

  10. I wouldn’t mind a second series, but they need to shake up the formula. It’s so predictable week in week out.
    And it feels like it has been going on forever.
    Tighten it up, pair it with Masterchef Masterclass on Thursdays, perhaps?

  11. If it doesn’t rate but Woolies like the results why not make it a summer show next year? They could even film an additional episode as a special for Chrismas week.

  12. TEN should renew this. Low, but consistent. It’s ratings are very good by the channel’s recent standards. The fact that it has sold off products from the show well is a bonus.

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