Pay TV 2013: Top 50 non-sport shows

By David Knox on December 20, 2013 / Filed Under Pay TV 4

2013-12-19_2134ASTRA has released data that reveals that outside of Sport, LifeStyle shows dominated the Pay TV sector in 2013.

Around two-thirds of the highest rating non-sport programs were Australian made.

The most popular non-sport programs of 2013 included Selling Houses Australia, Oprah Winfrey’s interview with cyclist Lance Armstrong, Grand Designs Australia, The Walking Dead, Location Location Location Australia, Australia’s Next Top Model, River Cottage Australia and the movies Men in Black 3, Skyfall, The Avengers and Teen Beach Movie.

“Australians love local content, and in 2013 they have used their remote controls to vote overwhelmingly for locally produced content,” ASTRA Chief Executive Officer, Andrew Maiden, said.

“In 2012/13 the subscription television industry responded by investing $700 million in local television productions, creating 6600 Australian jobs and adding $1.6 billion to the local economy.

“Politics truly became a spectator sport in 2013, with Kevin Rudd’s successful challenge against Julia Gillard in June pulling three of the year’s highest-rating non-sport hours on SKY NEWS.

“Unlike free-to-air networks which must attract advertisers to mass audiences watching a single program, the business model for subscription television is based on aggregating subscribers across scores of targeted channels.”

2013 Top Non-Sport Programs

Program

Channel

Date

Time

 Avg. Audience

SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 13 March 2013

20:30 – 21:31                241,561
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 3 April 2013

20:30 – 21:31                237,840
MEN IN BLACK 3 Foxtel Movies Premiere

Sunday, 27 January 2013

20:30 – 22:19                225,202
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 27 March 2013

20:30 – 21:30                217,450
GRAND DESIGNS AUSTRALIA LifeStyle

Thursday, 28 November 2013

20:30 – 21:34                217,102
OPRAH WINFREY AND LANCE ARMSTRONG Discovery Channel

Friday, 18 January 2013

13:00 – 14:29                216,856
AUSTRALIA’S NEXT TOP MODEL FOX8

Tuesday, 13 August 2013

19:30 – 20:33                216,429
SKYFALL Foxtel Movies Premiere

Sunday, 14 July 2013

20:30 – 22:59                216,268
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 10 April 2013

20:30 – 21:34                214,140
THE AVENGERS Foxtel Movies Premiere

Sunday, 31 March 2013

20:30 – 22:59                209,879
GRAND DESIGNS AUSTRALIA LifeStyle

Thursday, 24 October 2013

20:30 – 21:32                208,913
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 27 February 2013

20:30 – 21:33                208,121
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 6 February 2013

20:30 – 21:30                207,583
PAUL MURRAY LIVE SKY NEWS

Wednesday, 26 June 2013

22:00 – 22:59                206,743
GRAND DESIGNS AUSTRALIA LifeStyle

Thursday, 5 December 2013

20:30 – 21:33                205,780
BATTLESHIP Foxtel Movies Premiere

Sunday, 10 February 2013

20:30 – 22:44                203,964
TOTAL RECALL Foxtel Movies Premiere

Sunday, 5 May 2013

20:30 – 22:29                202,525
MADAGASCAR 3: EUROPE’S MOST WANTED Foxtel Movies Family

Saturday, 20 July 2013

18:30 – 20:04                200,459
DCOM: TEEN BEACH MOVIE Disney Channel

Friday, 9 August 2013

19:00 – 20:44                198,572
THE WALKING DEAD FX

Tuesday, 5 March 2013

20:30 – 21:24                194,831
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 13 February 2013

20:30 – 21:31                194,623
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 20 February 2013

20:30 – 21:33                191,428
JACK REACHER Foxtel Movies Premiere

Sunday, 1 December 2013

20:30 – 22:44                189,196
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 2 October 2013

20:29 – 21:32                189,016
PAUL MURRAY LIVE SKY NEWS

Wednesday, 26 June 2013

21:00 – 21:59                188,372
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 20 March 2013

20:30 – 21:30                188,185
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 4 September 2013

20:30 – 21:32                187,004
GRAND DESIGNS AUSTRALIA LifeStyle

Thursday, 14 November 2013

20:30 – 21:33                185,980
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 16 October 2013

20:30 – 21:31                183,276
SELLING HOUSES AUSTRALIA LifeStyle

Wednesday, 6 March 2013

20:30 – 21:32                181,781
THE WALKING DEAD FX

Tuesday, 26 February 2013

20:30 – 21:23                181,098
GRAND DESIGNS AUSTRALIA LifeStyle

Thursday, 7 November 2013

20:30 – 21:33                179,415
THE WALKING DEAD FX

Tuesday, 2 April 2013

20:32 – 21:29                178,879
WRECK-IT RALPH Foxtel Movies Family

Saturday, 28 September 2013

18:30 – 20:14                178,141
AUSTRALIA’S NEXT TOP MODEL FOX8

Tuesday, 17 September 2013

19:30 – 20:35                176,353
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 30 October 2013

20:30 – 21:31                176,169
THE WALKING DEAD FX

Tuesday, 26 March 2013

20:30 – 21:28                175,993
THE WALKING DEAD FX

Tuesday, 19 February 2013

20:30 – 21:20                174,857
THE WALKING DEAD FX

Tuesday, 12 February 2013

20:30 – 21:25                174,349
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 18 September 2013

20:30 – 21:31                173,754
AUSTRALIA’S NEXT TOP MODEL FOX8

Tuesday, 10 September 2013

19:30 – 20:36                173,570
THE BOURNE LEGACY Foxtel Movies Premiere

Sunday, 23 June 2013

20:30 – 22:49                172,869
TED Foxtel Movies Premiere

Sunday, 26 May 2013

20:30 – 22:19                172,737
BREAKING NEWS: LABOR LEADERSHIP SKY NEWS

Wednesday, 26 June 2013

20:00 – 20:59                171,059
GRAND DESIGNS AUSTRALIA LifeStyle

Thursday, 10 October 2013

20:30 – 21:34                170,476
WRECK-IT RALPH Foxtel Movies Family

Saturday, 28 September 2013

18:30 – 20:14                169,861
RIVER COTTAGE AUSTRALIA LifeStyle

Thursday, 4 July 2013

20:30 – 21:29                168,684
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 11 September 2013

20:30 – 21:30                168,005
LOCATION LOCATION LOCATION AUSTRALIA LifeStyle

Wednesday, 9 October 2013

20:30 – 21:31                167,310
CHICAGO FIRE FOX8

Thursday, 31 January 2013

20:30 – 21:25                165,831
Source: OzTAM National Panel, Weeks 1-49 2013, S-S 0200-0200, Projections, consolidated to 08/12/2013.

 

4 Comments »

  1. Nicholas December 21, 2013 at 7:58 am -

    Wentworth Episode One (SoHo) attracted well over 200,000 viewers. Or does this list exclude Australian drama?

  2. Shiraz December 20, 2013 at 5:40 pm -

    It’s pretty clear from the above list of shows that Australia is still very obsessed with residential real estate.

  3. Pertinax December 20, 2013 at 2:38 pm -

    They are forced to spend 10% of their programming budget on Australian/NZ content. And ASTRA fought against that!

    As for the economic multipliers they are just made up and usually overstate things by 2-3 times.

  4. shazz December 20, 2013 at 8:24 am -

    Most of that $700m was in sport so it doesn’t count. Also shouldn’t Wentworth be in the list?

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