New theme for Seven News

By David Knox on January 21, 2014 / Filed Under News 30

Seven News yesterday introduced a new theme for its bulletins around the country, presumably as part of its push to refresh the brand.

While we’re on the subject here are some of the network’s former news themes.

A remixed version of The Mission by John Williams, used in various versions since 1999.

The news theme for Seven National News in Melbourne and Adelaide and for radio station 3DB from 1970-1983.

Brisbane 1983:

30 Comments »

  1. tvnewsch January 24, 2014 at 9:42 pm -

    Great to hear The Mission theme back tonight. Good work 7 News.
    Don’t know what they were thinking with that rubbish they introduced Monday night.

  2. David Knox January 24, 2014 at 4:15 pm -

    Yes Seven theme is back tonight (good). More bad messages to market (bad).

  3. reidy88 January 24, 2014 at 4:03 pm -

    Just noticed 7 News Melbourne newsreader Peter Mitchell posted this on Twitter today: “Yes, we’ve listened to our viewers and tonight our theme music returns!”

    It seems viewers were not liking the new theme music

  4. mediamgt January 23, 2014 at 1:43 pm -

    David… the NBC/Mission news theme has been used by Seven since 1988. Not 1999 as you stated.

    New theme is an embarrassing melange of 1970s local news themes, and an awful attempt at John Williams-esque orchestration. Totally unmemorable.

  5. catherine January 22, 2014 at 11:16 pm -

    Its a bit nbc ish, I dont know how music can change things. Just give me the news, sport and weather.

  6. jonno January 22, 2014 at 10:53 pm -

    It sound a lot like that News Hour Show on SBS. You know they are worried when they change the News theme that you wouldn’t even play at a funeral. I am sorry but it really does suck.

  7. wraith73 January 22, 2014 at 7:54 pm -

    I know it’s only a bit of “music” and not the end of the world, but I think the new tune is just bad and not suited to a news program. To me, the news is a serious show & needs serious music to get people’s attention. When I sit down to watch the news now, it just seems like I’m about to watch a soapie. Why change what ain’t broke?!?

  8. Animal January 22, 2014 at 6:53 pm -

    The new Theme, what a bloody disgrace.

    Channel 7, turn the bloody music down, and let people speak, so we can hear what they are saying.

    The Music is vomit atrocious rubbish, turn it down.

  9. Riga January 22, 2014 at 6:49 pm -

    I’m glad that at Sunny raised the only issue that really matters. Commercial TV news is rather like those popular cola drinks; all about branding and creating an image around a fizzy and sugary product with very little substance, with the added risk that too much of it can be bad for you!

  10. Bass_A January 22, 2014 at 12:07 pm -

    They may as well have gone with the original Today Tonight theme – Does anyone remember the “funeral music” one, it actually kinda grew on me – can’t find it anywhere on Youtube :(

  11. TVScene January 22, 2014 at 6:47 am -

    Awful! Somebody probably got paid a lot of money for that and several high-level execs probably approved it. Goodbye Seven News. Your race is sadly over.

    A reworking/modernisation of The Mission would have been much more suitable.

  12. dylan2012 January 22, 2014 at 12:14 am -

    Ten and its new theme is now by far the best news theme on TV.

  13. tvnewsch January 21, 2014 at 11:05 pm -

    I have been watching 7 News since I was at primary school. I’m now 29. The Mission has been used by 7 since since 1988 with the original and two main reincarnations, the first in mid 1999 and the second around 2004/5. The Mission is a strong news theme and has a long association with 7′s news services and its regional affiliates. The new theme is weak and old fashioned and doesn’t work with the current feel and presentation of their news. It would be more suited to a world news service or an investigative program. They would have been better using the original Mission theme which was re-recorded digitally in recent years by John Williams and still used by NBC Nightly News. And why introduce a new news theme without making major changes to graphics, sets and even personnel? Channel 7 please bring back the Mission and why not the Seven Nightly News brand too.

  14. ryan January 21, 2014 at 4:58 pm -

    Never liked 7 news! No personality at all.

  15. oztvheritage January 21, 2014 at 3:47 pm -

    Certainly a softer touch…Almost back to the Seven Nightly News feel…..which again Seven took from NBC.

    Personally I like the 80′s Brisbane there….sure its old but uplifting and not over dramatic.

  16. tomothyd January 21, 2014 at 3:34 pm -

    Wow, not a great news theme. It sounds like something you’d hear during an episode of Lois and Clark as Superman is flying around Metropolis.

  17. Sunny January 21, 2014 at 2:32 pm -

    Who cares about a news theme anyway. It’s the news content and how it is presented that counts. That’s why I generally never watch 7,9 or 10 news. ABC and SBS are clear leaders in news content and presentation.

  18. Andrew January 21, 2014 at 1:20 pm -

    Go back to that 1970s theme I say. That will always be Seven News to me, that’s the one I grew up with

  19. lkernan January 21, 2014 at 1:15 pm -

    Don’t know why they bothered, it’s so quiet you barely hear it anyway.

  20. OzJay January 21, 2014 at 12:55 pm -

    Trust Seven to go against all the basic rules of branding.

  21. johnjet January 21, 2014 at 12:54 pm -

    Last night when my mum heard the music, she thought it sounded like the fanfare opening from 20th Century Fox movies.

  22. ausriley26 January 21, 2014 at 12:50 pm -

    This new theme is awful. It lacks that recognisable part that all news themes have.

  23. Guy January 21, 2014 at 12:49 pm -

    Whoever came up with it needs sacking. The new theme is horrible. They could have come up with much better. Makes me wonder why they changed it though. Did the rights of the mission expire?

  24. Jason January 21, 2014 at 11:28 am -

    The Mission has always been identified as Seven News. Why change it?
    Seven originally copied The Mission from NBC.

  25. deedeedragons January 21, 2014 at 11:18 am -

    Terrible.

  26. MuchoTB January 21, 2014 at 11:06 am -

    The new change is awful. Watching that clip the music was way too upbeat and happy – not appropriate

  27. Jennome January 21, 2014 at 10:11 am -

    Whoop-de-doo – big deal. How much did it cost to come up with this world-shattering event?

  28. DIESEL21 January 21, 2014 at 10:01 am -

    I noticed the change last night and thought it was awful.. daggy even.

  29. Batterstyle January 21, 2014 at 9:51 am -

    The Mission is far better then the new music. The latest sounds very 80′s.

  30. Shoudy Chen January 21, 2014 at 9:24 am -

    The song ‘the mission ‘ has been used for seven news for more than 10 years. Really strange why this song has changed. Seven news has changed more with logo. A few people might want to switch over to ABC news instead.

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