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No lift for Dance on Thursdays

Ratings: Moving from Sundays to Thursdays did not resolve TEN's problems for Dance, as Nine takes the night.

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2014-03-21_0951Despite moving So You Think Can Dance Australia from Sundays to Thursdays, TEN saw no improvement. In fact it went backwards, dropping from 331,000 to 318,000 viewers.

This underlines the importance of launches and the difficulty of fatigue for the audience from too many commitments. Let me put it in text in mid-March that unless TEN wants MasterChef to extend the pain for another three months it would be well-advised to move the show back to 7pm where there is now no Reality whatsoever.

Nine network won Thursday yet again with a share of 30.7% then Seven 29.3%, ABC 20.25, TEN 15.1% and SBS 4.8%.

The Block topped the night with 1.21m viewers for Nine then Nine News (1.08m / 936,000), A Current Affair (845,000), The Footy Show (678,000) and Hot Seat (575,000).

Seven ran a staggered schedule as Adelaide caught up to Revenge. Seven News (1.08m / 839,000) was best followed by Home and Away (728,000) then -in 4 cities- Border Security (723,000) and Air Crash Investigations (675,000). In 5 cities Million Dollar Minute was 463,000 and The Man with the Biggest Testicles (431,000).

ABC News (807,000) topped the night for ABC1 then The Checkout (799,000), 7:30 (761,000), Janet King (740,000), Grand Designs (264,000) and The School (227,000).

TEN’s best was not Dance but TEN Eyewitness News again (565,000) then The Project (467,000 / 303,000), Law and Order: SVU (457,000 / 362,000). The Bold and The Beautiful was 413,000. Languishing behind was So You Think You Can Dance Australia at 318,000.

On SBS ONE it was Gourmet Farmer (205,000) then Exploring China (202,000), Mexican Fiesta (175,000), SBS World News (129,000) and The Escape Artist (116,000).

Ben and Holly again led multichannels at 287,000.

OzTAM Overnights: Thursday 20 March 2014.

35 Responses

  1. It could do better.Why not put it on a Night where there isn’t anything much better on.Thursdays currently is football or other network reality TV so you don’t have to be a genius to figure out what most people are watching and then there are those of us who work late and can’t always be there to watch it.Maybe if it had been on and delayed to somewhere between April and October you would have better luck.

  3. Now we are 100% digital we all have equal access to TEN and ELEVEN – so what difference does it make whether Neighbours or SYTYCDA are on TEN or ELEVEN? As on either channel they contribute to the Network shares for the night.

    Why would Neighbours on TEN do any better than it does on ELEVEN? The only benefit of Dance going to ELEVEN would be the show being in the top 20 for multi channel shows which all do 300k or less anyway,

  4. The only noteable success ch 10 have had is F1….otherwise they are a network that is doomed….They need to strengthen F1 so it dominates.

    Most of the content of the comments is amateur progrmmers wishlist

  5. I hope Ten play out the Dance show and don’t cancel it nor put it on Eleven. Because that would just be worse. I think that 7pm idea for MasterChef seems best. Although then they have to decide about the rest.

    I’ve been rethinking about advertising Blue Bloods on Eleven. If they are that keen why not either do a “Next on Ten” announcement with a voice over in the ad break. After they do the “Next” and “Later” announcement. If they are extra keen: put an ad on. Because the biggest mystery to me is why words on the screen should convince anyone to watch anything? Especially if they don’t know what it is. I’ve never got that.

    For the record that’s why I watch the TV show ads. Because someone either explains why I should watch or shows me footage. So I can be convinced to watch something. Although some ads are terrible at it.

  6. Gold Class…..I agree with you….But the problem is people watch this crap…good looking young couples getting others to do their renovating work or people who cant cook competing against each other. I am over Aussie TV. No wonder ABC has become the third most popular network!!!

    I cant Imagine ten going with another dance show…ever! They need to maximise there audience. Not everybody is into dance. They should have gone with Idol Again….Or a vocal competition….as more people appreciate vocal than dance.

    Ten need new concepts for the masses. Bringing back Loser, M Chef, year after year is not the strategy. But I can’t imagine them back in 2015.

  7. The Biggest Loser needs to go to Eleven but SYTYCD could move to Sat night where the only real competition is the ABC.
    England has events shows like X Factor on Sat nights & they are huge.
    I am sure they could be here too. Not everyone is out on a Sat night anymore. Come on Ten give it a go.
    You would also miss the competition from Seven & Nine reality shows.

  8. I don’t think it is the show or the content, it is the network it is on. Well that, and viewer fatigue for talent shows. If SYTYCD was on Seven, it would probably be doing 1M plus every week. Channel 10 is viewer poison at the moment, it is in a disabling state of lethargy, the only thing that has fired for them is the 20/20 cricket last summer. Apart from that – zip.

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