Promax BDA 2014: winners

lvevmFoxtel, ABC, TEN, SBS and Seven took home prizes in the Promax BDA Awards in New York.

The annual awards recognise excellence in media marketing, from promotion and design to branding and interactive.

Amongst the Aussie winners were campaigns and promotions for Top of the Lake, River Cottage Australia, Sochi 2014, A Place to Call Home, Jamie: Private School Girl and The Returned.

In 2 categories, Aussies won Gold, Silver and Bronze.

There are so many categories at Promax BDA it’s almost ‘every child wins a prize’ -but congrats to all involved.

 

ON-AIR PROMOTION FOR CHANNEL WEBSITE
GOLD
ADULTS ONLY – OPERASMIC
FOXTEL MANAGEMENT AUSTRALIA PTY LTD

ENTERTAINMENT PROGRAM SPOT
SILVER
PADDOCK TO PLATE
FOXTEL – THE LIFESTYLE CHANNEL AUSTRALIA

CHILDREN’S PROGRAMMING SPOT OR CAMPAIGN
GOLD
FANIMALS CAMPAIGN
NICKELODEON AUSTRALIA

UNSCRIPTED/NON-FICTION/REALITY PROGRAMMING CAMPAIGN
BRONZE
RIVER COTTAGE AUSTRALIA
FOXTEL – THE LIFESTYLE CHANNEL AUSTRALIA

THEATRICAL FILMS SHOWN ON TELEVISION SPOT
SILVER
FOX CLASSICS SPOTLIGHT ON HITCHCOCK
FOXTEL MANAGEMENT AUSTRALIA PTY LTD

“BEHIND THE SCENES” PROMOTION – LONG/SHORT FORM
BRONZE
TOP OF THE LAKE – UKTV
BBC WORLDWIDE AUSTRALIA & NEW ZEALAND

INTERSTITIAL/”PROMO-TAINMENT”/MOVIE PROGRAM WRAPS CAMPAIGN
GOLD
FOX CLASSICS SPOTLIGHT ON HITCHCOCK
FOXTEL MANAGEMENT AUSTRALIA PTY LTD

INTERSTITIAL/”PROMO-TAINMENT”/MOVIE PROGRAM WRAPS CAMPAIGN
BRONZE
THE CO-PILOT CHRONICLES
THE WALT DISNEY COMPANY (AUSTRALIA) PTY LIMITED

TELEVISION – VIDEO PRESENTATION: SPORTS PROGRAM
SPORTS PROGRAM SPOT
GOLD
TIME TO SHINE
FOX SPORTS AUSTRALIA

ART DIRECTION & DESIGN: SPORTS PROGRAM SPOT
GOLD
SBS AUSTRALIA – TDF 2013 – THE DISTANCE
SBS AUSTRALIA

ART DIRECTION & DESIGN: SPORTS PROGRAM INFORMATIONAL GRAPHICS
ESPN
SILVER
FOX SPORTS AUSTRALIA RELAUNCH MENU
FOX SPORTS AUSTRALIA

ART DIRECTION & DESIGN: SPORTS PROGRAM OPEN/TITLES
SILVER
LIONS TOUR OF AUSTRALIA
FOX SPORTS AUSTRALIA

GENERAL IMAGE SPOT
GOLD
SBS AUSTRALIA – RADIO: FEEL AT HOME
SBS AUSTRALIA

USE OF ORIGINAL MUSIC/SCORE
BRONZE
DIFFICULT SECOND CHANNEL ABC2 IDENT
ABC TV AUSTRALIA

MUSIC OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS
GOLD
INSANE
FOXTEL – COMEDY CHANNEL

CLIP-BASED ENTERTAINMENT PROGRAM SPOT
SILVER
DISNEY CHANNEL MOVIE NIGHT
THE WALT DISNEY COMPANY (AUSTRALIA) PTY LIMITED

CLIP-BASED CHILDREN’S PROGRAMMING SPOT
GOLD
FAMILY MOVIE TIME: I WANNA BE LIKE YOU
THE WALT DISNEY COMPANY (AUSTRALIA) PTY LIMITED
SILVER
CRACK TO SCHOOL CAMPAIGN
NICKELODEON AUSTRALIA
BRONZE
BUTTS’ PROMO
NICKELODEON AUSTRALIA

DRAMATIC PROGRAM CAMPAIGN USING MULTIPLE MEDIA
SILVER
TOP OF THE LAKE – UKTV
BBC WORLDWIDE AUSTRALIA & NEW ZEALAND
BRONZE
THE RETURNED
SBS SUBSCRIPTION TV (STUDIO)

UNSCRIPTED/NON-FICTION/REALITY PROGRAM CAMPAIGN USING MULTIPLE MEDIA
SILVER
FRONTLINE WAR – BBC KNOWLEDGE
BBC WORLDWIDE AUSTRALIA & NEW ZEALAND

CONSUMER OR TRADE PRINT AD – CHANNEL
GOLD
THE VAGINA DIARIES
ABC TV AUSTRALIA

ART DIRECTION & DESIGN: KEY ART/POSTER CAMPAIGN
GOLD
KNOW THE STORY
ABC TV AUSTRALIA

ART DIRECTION & DESIGN: PRESS KIT
GOLD
JA’MIE PRIVATE SCHOOL GIRL PRESS KIT
ABC TV AUSTRALIA
SILVER
THE RETURNED MEDIA KIT
SBS SUBSCRIPTION TV (STUDIO)
BRONZE
LOVING EVERY MINUTE 2014 BOOK
ABC TV AUSTRALIA

TOTAL PACKAGE DESIGN: PRINT ONLY – CHANNEL OR PROGRAM
GOLD
KNOW THE STORY
ABC TV AUSTRALIA

OUTDOOR/ENVIRONMENTAL/TRANSIT AD: CHANNEL
GOLD
KNOW THE STORY BILLBOARD
ABC TV AUSTRALIA
BRONZE
CHANNEL [V] OZ ARTIST 2013
CHANNEL [V] – FOXTEL

OUTDOOR/ENVIRONMENTAL/TRANSIT AD: PROGRAM
SILVER
CI KINGS CROSS ER S2 EPPING BB
FOXTEL, FACTUAL CHANNELS
BRONZE
CI – KINGS CROSS ER S2
FOXTEL, FACTUAL CHANNELS

OUTDOOR/ENVIRONMENTAL/TRANSIT AD CAMPAIGN: PROGRAM
BRONZE
CI KINGS CROSS ER S2 OUTDOOR
FOXTEL, FACTUAL CHANNELS

ART DIRECTION & DESIGN: OUTDOOR/ENVIRONMENTAL/TRANSIT STATIC CAMPAIGN
SILVER
POP TV CAMPAIGN
FOXTEL MANAGEMENT

DESIGN – SET DESIGN
BRONZE
MAX – MAX SESSIONS
MAX – FOXTEL

BEST WORK NEVER SEEN
SILVER
EGYPT MONTH IMAGE SPOT PUN
FOXTEL, FACTUAL CHANNELS

LIVE EVENT SPOT
GOLD
SOCHI 2014 OLYMPIC WINTER GAMES
NETWORK TEN

INTERSTITIAL/PROGRAM/BRAND INTEGRATED PROGRAM WRAPS CAMPAIGN
SILVER
NISSAN X FACTOR
SEVEN NETWORK – RED ENGINE

CLIP-BASED DRAMATIC PROGRAM SPOT BRONZE
A PLACE TO CALL HOME
SEVEN NETWORK

STUNT PROMOTION PACKAGE USING MULTIPLE MEDIA
GOLD
WORLD MOVIES SECRET CINEMA: HOLY MOTORS
SBS SUBSCRIPTION TV (WORLD MOVIES)

LOGO DESIGN
GOLD
ADULTS ONLY 

FOXTEL

BEST MADE FOR TV MOVIE PROMO
GOLD
SEVEN NETWORK
INXS

(If I have left any out please reach me via Contact page)

2 Comments:

  1. It would be great if TVTonight worked with the broadcast and cable nets to provide links to watch a bunch of these spots – even if through youtube. Sure the networks would love to share their award winning work with all the industry insiders and public who read TVT

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