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Seven snares Super Bowl, NFL.

Seven signs a 5 year agreement for coverage of the US National Football League.

2014-06-16_1148Seven has signed a five year agreement for coverage of the US National Football League on Seven and 7mate.

Seven will broadcast three consecutive games on Sunday, ending with NFL Sunday Night Football, all Live on 7mate on Mondays.

Seven will also broadcast live the NFL Playoffs and Super Bowl.

The agreement also includes marquee NFL games such as the traditional Kick-off game and Thanksgiving NFL matches.

Seven’s deal includes digital platforms, such as online and HbbTV for select programming and video clips.

7mate will also telecast other NFL programmes, including: Hard Knocks, Sound FX, A Football Life, Road to the Super Bowl, Road to the Playoffs and America’s Game: The Super Bowl Champions.

Seven’s Head of Sport, Saul Shtein, said: “This is a great signing. We are delighted to be partners with the NFL in Australia. The signing of the NFL to Seven reaffirms a key strategy in our future: a focus on live coverage of major sports events across our broadcast television platform and leveraging and expanding that presence into new forms of content delivery. We are looking forward to working with the NFL and its other media partners to deliver all-encompassing coverage across a number of our broadcast platforms.”

Kurt Burnette, Chief Revenue Officer for Seven said: “The NFL is an extraordinary global sports franchise with a proven dedicated and loyal audience. Now on Australia’s most-watched network, NFL will bring to Seven more of the highly sought after and often elusive male audiences to television. It is the perfect fit for 7mate’s programming strategy and will offer a number of new opportunities across our multiple channel platform for our audiences and our advertising partners.”

“We are proud to partner with Seven in Australia, giving our fans broader access to our content on free television and across their digital platforms,” said Julie Moeller, NFL Vice President of International Media and Business Development. “This partnership extends across many different areas of our business and showcases our award winning programming on a year-round basis.”

26 Responses

  1. So when will Foxtel make 7Mate (and One Hd) available to satellite subscribers? It is a huge pain to have to change TV inputs and not be able to record via IQ. But great news for the growing number of NFL fans here.

  2. Awesome news for the 19 people that watch this sport. 7 are losing the plot. At the moment they play more Irish and now more US sprorts than they do AFL…

    What a waste of time and money.

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