★★★★★ 0/5
Seven up, TEN down in ad revenue.
Seven pulls an equal record in ad revenue for the last six months while TEN's was its lowest.
- Published by David Knox
- on
- Filed under News
Seven is up in advertising revenue for the past six months while TEN was down according to data released by Free TV Australia.
Nine largely held firm on its share.
Seven 41.3%
Nine 38.6%
Ten 20.1%
Seven rose from the 39.74% it accrued in the last half of 2013 while TEN was down from 21.52% share. Nine was roughly the same at 38.74%.
Revenue for the five capital cities rose by 1.73% to $1.401B.
While Seven’s share is an equal record for the network, TEN’s was its lowest share ever.
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7 Responses
If I were an advertiser I’d be booking 10. Ten has approx 20% share of audience and a similar amount of revenue share. Seven and Nine have approx 30% share of audience and 40% of revenue. Potential for much more bang for your buck and demos are better than 7.
There’s no doubt that Nine has improved significantly in ratings but I think maybe the in-house productions such as MKR and HR generated greater returns to Seven compared to The Block/Voice franchises for Nine.
Seven are only marginally behind Nine in demos, and ahead in total viewers, hence higher revenue.
Great point Kushaa. Yet we are told, ad nauseam , that demos are all that matter?
A lot of people say regional ratings don’t count yet the advertising revenue for regional NSW is larger than Adelaide and Perth.
That is a gloomy result I’d say as the only growth in these figures would be from online advertising platforms within the networks.
An interesting observation is Seven doesn’t lead the demos ratings and yet lead the advertising revenue.