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What if all the channels combined their ratings?

Here's what Ratings would look like if everybody started to simulcast their shows...

2014-07-23_2030
Combined Channels: 5 City Metro Overnight Tuesday July 15 2014

 What kind of Ratings would we have if all our networks decided to ‘roadblock’ their channels with simulcasts?

It’s a strategy that has worked well for TEN’s launch of Family Feud, and it results in a single figure for one show despite it airing on 3 channels: TEN, ELEVEN and ONE.

On Tuesday July 15 it reached as high as 719,000 in Overnight numbers, undoubtedly an improvement on the timeslot for TEN which had been averaging around 350,000 for Modern Family repeats.

Some media even suggested it beat Seven News in Sydney, but with Seven’s news airing on just one channel was it really a fair comparison?

Other observers have suggested networks will be thinking about similar simulcast strategies when launching new shows.

TEN’s Beverley McGarvey has said, “We have also had very positive feedback from advertisers and agencies about the show and our innovative scheduling of it.”

TV Tonight has now added together all the Overnight numbers for July 15 from 5:30pm  9:30pm. It shows TEN still has considerable ground to make up in early evenings if it is to match the combined audience of Seven and Nine. But from 7pm – 8:30pm it is in the fight, boots and all.

Elsewhere SBS rose from 7:30pm while ABC struggled from 8:30pm.

The graph above illustrates how our ratings could look if, as some have suggested, everybody begins to simulcast their shows.

It’s just not what Multichannels are meant for, people.

OzTAM Overnights: Tuesday July 15 / Timeshifted: Tuesday July 15

13 Responses

  1. @ mason …I agree…does not matter how many channels TEN have FF on…I am not watching any of them….
    @ Pertinax….old movies is right…like 1938….cannot get much older than that.

  2. Numbers should be about consistency. I don’t understand why seven can’t add the afl figures from afl across seven/seven mate when it is same game across all markets.

  3. If I don’t want to watch it doesn’t matter how many channels these people put their program on.

    Agree with Jezza TFOO, they already have very little clue about programming and will probably see this as their way to higher ad revenue.

  4. @David Knox

    Nice chart David, someone get some new software toys did they? and fully agree when you query how the allocation of ‘multichannels’ were intended to be used, but confused in your asking of those who have used and abused the possible original concept/justification of the ‘multichannels’ for quite sometime now, and it will sadly possibly get even worse after the cruel budget negotiations are concluded, and the gratitude for services rendered is repaid.

    But regardless if ‘one’ network or ‘all’ adopted the multichannel ‘simulcasting’ abuses, one thing for sure will be that the very same networks who cannot or will not ‘compile/co-ordinate’ their EPG times and programme info etc., will no doubt have no problems compiling/co-ordinating the ‘ad breaks’ within and across all networks and with ‘Nth degree’ accurracy

  5. Very intetesting graph actually, good to be able to see total network share versus individual channels. I like it in addition to current reports, but definently not in place of the current system.

  6. I don’t have an issue with FF screening over 3 channels. If people genuinely didn’t want to watch it then they’d find something else, it’s not like there aren’t any other options.

    And it’s not like they’re bumping popular programs. I mean, who was watching Cops re-runs on One anyway?

  7. I don’t mind how Ten are reporting the combined number.

    You can accuse Ten of wasting bandwidth and other opportunities to use the multichannels, and potentially suggest that they’d get more viewers across three different offerings, but if they do show it across all channels and that’s many people are watching the show at that time, then I think it’s fine to report the combined number.

  8. It’s a shame this “innovative” programming wasn’t used for their ratings-starved but truly excellent Aussie drama Puberty Blues and any other show that should be seen in High Definition on ONE

  9. Multichannels were designed to stop people signing up to Foxtel to slow down the decline in FTA ad revenue.

    Now that the networks are cutting back on buying US shows they just filling up with with old movies and syndicated sitcoms (like cable channels).

    They have some small value being able to target 16-34s or sport viewers without disruption the big shows on your main channel. The rest of the time the networks would save money by just broadcasting a test pattern.

  10. Very dangerous article. You know what these programmers are like, this would be a disaster for viewers

    TEN’s Beverley McGarvey has said, “We have also had very positive feedback from advertisers and agencies about the show and our innovative scheduling of it.”

    Note to Bev: yeah go ahead and risk treating your viewers with contempt and We Will Punish You. Its a one off and keep it like that

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