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Race that tops the nation tinged with sadness

Ratings: 2.12m watch the 2014 Melbourne Cup, while in primetime Seven won by a nose.

2014-11-05_0949The Melbourne Cup pulled in big crowds yesterday for Seven, with 2.12m viewers watching German horse Protectionist take glory.

The number does not include those watching in offices and bars around the country which would have undoubtedly sent it much higher. The figures were down marginally on 2.17m in 2013 and both trailed 2012’s 2.66m.

Another 1.63m watched the Presentation and 1.39m watched The Mounting Yard ahead of the race. 857,000 watched the post-presentation segment which would have included the sad news that one horse died and another was struggling, only to be put down later in the day.

As always the Race does not contribute to primetime ratings share, which begins from 6pm, other than Seven hoping viewers don’t change channels.

Seven network won with 28.9% then Nine 27.4%, TEN 20.9%, ABC 17.1% and SBS 5.7%.

Aside from the Cup, Seven News was 1.16m / 1.06m then Home and Away (903,000), Dancing with the Stars (883,000) and Million Dollar Minute (675,000). Mrs. Brown’s Boys was 438,000 and Scandal was 129,000.

Nine didn’t crack the million with Nine News at 943,000 / 917,000 then A Current Affair (857,000), David Attenborough’s Life (625,000), Big Brother (578,000) and Hot Seat (546,000). Arrow was 129,000.

NCIS did well for TEN at 714,000. The Project was 569,000 / 448,000, TEN Eyewitness News was 563,000, NCIS: LA was 557,000 / 303,000 and Recipe to Riches was 545,000.

ABC News (820,000) led for ABC then 7:30 (729,000), Kitchen Cabinet (696,000), Flying Miners (519,000), QI (388,000) and At the Movies (368,000). The Book Club was 198,000.

On SBS ONE it was Insight (295,000), The Sixties (232,000), Dateline (177,000) and SBS World News (111,000).

Big Bang (284,000) bested multichannels for GO!

The Morning Show: 198,000 in 3 cities
Mornings: 111,000
Studio 10: 79,000 / 51,000

OzTAM Overnights: Tuesday 4 November 2014

11 Responses

  1. Cannot stand the whole racing industry, just so barbaric. It’s very sad that these 2 horses died in the name of entertainment and gambling – the only good that can come out of it this is it is shining a light on the animal cruelty inherent in racing. Any ‘sport’ where the non consenting athletes are flogged to breaking point and routinely bleed in their lungs is disgusting. I hope the ratings are way down next year. And people start to think about what they are really ‘celebrating’.

  2. I would be interested in knowing whether the numbers for 7.30 have dropped since the return of Leigh Sales. I know that I am not watching it very often as I am missing the determined questioning from Sarah Ferguson. It was ‘must watch TV’ when she was in the chair, since then it has become irrelevant with very ‘soft’ interviews.

  3. “………tinged with sadness” !!!

    How about: shocked, horrified, disgusted?
    As usual I avoided the race, but couldn’t miss the dreadful news of the deaths of the two horses.
    And for what?
    “the pleasure of 100,000 drunken halfwits”.

  4. Re The Melbourne Cup – As Bernard Keane pointed out on the Crikey website yesterday, even before the news that two of the runners in the Cup had died, there’s the plight of the “equine athletes … forced to take part in being flogged around a paddock for the pleasure of 100,000 drunken halfwits”.

  5. It should be noted that the new series of NCIS:LA has been getting huge numbers for a 9.30pm showing for the past month.

    No new NCIS next week, again a problem with fast tracking when US does not show it.

  6. Seven News gets a boost because people look their for news and replays.

    There coverage was annoying they didn’t list the numbers for the minor placing, the dividends or correct weight. What short of racing coverage is that! They were only interested in keeping people with sweep or TAB tickets hanging around as long as possible for confirmation.

    The ABC news was very tabloid. They focused on the death of Admire Rakiti and promised the cause of death, but but only later in 7:30. What they had was a poor interview at the very end of 7:30 with no useful information. Didn’t help their numbers any.

  7. How is the figure for Studio 10 averaged? I assume it is the 9:30am portion, and then the 8:30am hour. Which segment is which?

    Seems numbers are steady 1 year in but it would be good to see it grow. A lot better than the other options on 7 and 9 at that time.

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