ABC claims #1 network in Daytime
Updated: ABC, Seven and TEN all claiming triumphs in Daytime -so who is right?
- Published by David Knox
- on
- Filed under News
The ABC has ended the 2014 ratings season as the #1 network in Daytime viewing.
ABC TV has claimed the 6am – 6pm period with a total TV share of 19.7%, up from 17.8% last year.
While it ends in fourth place in prime-time with a total TV share of 14.4%, ABC’s primary channel ended as the number three channel ahead of TEN’s.
The win in daytime comes after TEN’s CEO Hamish McLennan said in TEN’s ratings press release, “Network TEN also ended 2014 as the number one network in day time for the 14th consecutive year, thanks to key shows such as TEN Eyewitness News – which continues to dominate its timeslot – The Bold and The Beautiful, Studio 10 and Judge Judy.”
A TEN source told TV Tonight their release related to commercial shares.
ABC also tallied more than 20 million plays per month increased by 29% compared to 2013.
Richard Finlayson, Director ABC Television, said: “I am proud of what the ABC Television team has achieved, in a challenging year of stiff competition and fragmenting audiences.
“ABC TV has proved again that we are the home of Australian stories and conversations with audiences embracing our mix of entertaining, challenging and informative programs.
“What particularly pleases us is that iview has withstood serious competition to comfortably maintain its position as the number one online TV service in the country. Our strategy is to lead the way in meeting our audience’s desire to access content where and when they like.
“I want to thank the outstanding ABC TV team for their work and we are set for an even bigger year in 2015.”
ABC data:
ABC: 19.7
Seven: 19
Nine: 17.5
TEN: 13.3
SBS: 1.8
Day-time (6am-6pm)
Source: OzTAM metro consolidated data
Wks 1-47
TEN data:
Network TEN: 34.7%
Nine network: 31.4%
Seven network: 33.9%
Daytime (09:00-18:00 Mon-Fri)
Commercial Share
Updated: Seven now disputes TEN data
Seven data:
Network ABC TTL 28.10%
Network 7 TTL 26.70%
Network 9 TTL 23.80%
Network TEN TTL 18.70%
Network SBS TTL 2.70%
06:00:00 – 17:59:59
5 City Metro
Total Individuals
Wks 7-48 Excl. Easter
6 Responses
Russell, Ten’s figures are for 0900-1800, while Seven’s are 0600-1800. Makes a big difference.
Also note ABC uses calendar year to date, whereas Seven has survey year only.
Well, the commercial networks seem to have difficulty giving out accurate program start times so I’m really not surprised that they have the same trouble working with other numbers.
Channel Ten are just the most blatant about it and have been for years with the special way that they carve up the day to massage the data in their favour. 9:00 – 18:00 instead of 6:00 – 18:00 and 18:00 – 22:30 instead of 18:00 – 24:00 being two examples.
Network press releases are becoming increasingly hard to make sense of as they skew the stats so much out of proportion – which I guess is their intention. Baffle us with numbers.
From what I’ve seen Seven’s seems to have been the most straightforward. I guess when they’re #1 there’s no real need to play statistical gymnastics
Hahaha. So while 7 & 9 slice & dice the prime-time figures to suit their press releases, 10 & ABC do the same for daytime.
And the photo is indeed the most suitable for the story, since it’s all about parents leaving their tv on ABC4Kids all day long.
Ten probably lost it because of all the encore programming they show during the day. The ABC probably benefitted since ending the kids programming on the main channel.
So according to ABC, ABC’s suite of channels (ABC, ABC 4 Kids, ABC3 and News 24) beat Ten’s suite of channels (Ten, One, Eleven) between 9am-6pm.
But I am guessing on a channel by channel basis Ten beat ABC?
ALso – not sure how the ABC issued figured as so drastically different from Ten. Understand Ten’s #s are commercial broadcasters only – but they have themselves as #1 and ABC has Ten as 4th.
Any idea why David?