Internet speeds still the biggest hurdle to online video
25-54 year olds watching TV & movies online more than any other group, but they're not too happy about internet speeds.
- Published by David Knox
- on
- Filed under Streaming
Screen Australia this week released some research data surrounding the way Australians are viewing content online.
It indicates 50% of internet users are watching TV and movies online. The biggest group is 25-54 year olds followed by 45-59 year olds.
This contrasts with an assumption that 18-24 year olds are always the biggest consumers of online video.
40% of them are watching Australian TV, just below 42% watching international TV.
23% would consider paying to download in the future, with 21% saying they would consider subscribing to a VOD service (I suspect that figure would change if the survey were polled now Netflix, Stan and Presto have all launched).
Tellingly, the biggest inhibiter to watching more Video on Demand is internet speed. 51% indicated they would watch more if connectivity were improved.
One Response
Interesting … it lines up with my earlier thoughts, after looking at a few weeks of overnight / consolidated figures, that timeshifting at the very least is even across ages if not actually skewing towards older viewers.
I mean, when you see things like Downton pick up an extra 260k viewers (a 34% increase over its overnight figures) and go from 15th to 3rd on the night, or Dr. Blake gain an extra 214k (nearly 25% increase from its overnights), picking up #1 for the night, and beat the #2 by nearly 200k viewers, you start to figure that it can’t all be due to mum & dad with their PVR or grandmama with her VCR…