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Oops. The Morning Show advertorial caught off-camera.

What happens when an advertorial presenter has no idea he is Live On Air? Priceless.

A priceless moment this morning on The Morning Show when advertorials presenter Jamie Malcolm had no idea he was Live on air.

He was caught reading and discussing where to see Penguins: Antarctica or the Arctic.

“It’d be warmer up north,” he marvels.

“Cheaper to go to Phillip Island. See ’em there.”

Watch for the moment his guest clears her throat to try and alert him to the fact they are On Air.

Via: Mumbrella,

15 Responses

  1. Some of them are live. I’ve seen Larry & Kylie chat with Karen (ad girl on Mornings) after her ads a few times. Most are pre recorded though.

  2. @CherryPizza agree looks like it is deliberate, and kinda bad acting, which is odd as they can usually come across so enthusiastic about the nonsense they are selling

  3. I’m sure it’s fake, they played the exact same advertorial last week – also “you’ve gotta make the most of your life now” as the first phrase following the “banter” is obviously referring to going and seeing the penguins.

    Mission accomplished though by getting people talking about it!

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