120 TEN sales staff to move in MCN merger

Around 120 of TEN’s 150-strong sales staff will move to Multi Channel Network, which also represents Foxtel channels.

About 20 will be remain with TEN while which leaves 10 who are expected to leave the business.

Current chief sales officer Louise Barrett will take on a new role “yet to be determined.”

MCN CEO Anthony Fitzgerald announced its new national sales structure, as the business represents TEN from September 1st. MCN expands to 450 staff nationally, with the TEN sales team to move into MCN’s offices in Sydney, Melbourne and Brisbane. In Adelaide and Perth, the MCN team will co-locate at TEN’s offices.

“This is a sales structure for the times, and one which reflects the evolution of the television and digital advertising model in Australia with a focus on targeted premium video content and accountable, real-time trading across any screen,” said Fiztgerald.

“People remain a priority as MCN focuses on ensuring seamless service for TEN clients and providing the optimum sales representation to the market under Mark’s skilled leadership.”

TEN CEO Hamish McLennan said: “The combined MCN and TEN Network sales operation will provide advertisers with new and innovative ways to reach consumers across all video content distribution platforms.

“By joining forces with MCN, TEN Network will gain new efficiencies and improved data capability and will be able to provide broader integration opportunities for advertisers. We will also be able to further leverage our growing audience with enhanced scale and a broader, more targeted and efficient offering.”

The expanded MCN sales team will remain under the leadership of Mark Frain as chief sales and marketing officer.