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Nine News claims the year in Sydney & Melbourne battle

Nine wins 21 of 40 weeks in Sydney & Melbourne for the 5th & 4th years in a row, respectively.

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Nine News has claimed the year in Sydney and Melbourne having won all 21 of 40 weeks.

It’s the fifth year in a row it has won in Sydney and the fourth consecutive year in Melbourne.

In Brisbane it has won 20 weeks, requiring only 1 more week to claim victory.

But Seven remains dominant in Adelaide and Perth with all 21 weeks won over Nine. It will also claim victory in the breakfast battle.

Nationally, Nine now has 19 weeks, meaning it only needs 2 more weeks to take the year for the third time in a row.

Darren Wick, Nine’s Director of News and Current Affairs said, “We’re very thankful for the support of our audiences and the trust that they continue to place in Nine News. It’s a privilege to bring them the best and broadest coverage of news, sport and weather every day. Anytime news breaks, anywhere it breaks, we are and will always be committed to throwing everything that we’ve got to bring that story to our viewers first.”

Hugh Nailon, Director of News with GTV9 Melbourne, added: “We are very pleased that each year viewers continue to choose to watch Nine News. This only makes us more committed to delivering the most informative, relevant and professional bulletin we can. This result is a great reward for the tireless and dedicated team of newsmakers who work so hard to produce Melbourne and Victoria’s best bulletin 365 nights a year.”

Sydney
(6.00pm / 6.30pm)
Nine 316,000 / 308,000
Seven 236,000 / 234,000

Melbourne
(6.00pm / 6.30pm)
Nine 372,000 / 356,000
Seven 273,000 / 274,000

Source: OzTAM. Consolidated data from 08/02/15 to 09/07/15. Overnight data from 10/07/15 to 16/07/15.

9 Responses

  1. What you say David is correct. Winning the 6pm news is big deal as it often sets up a station for the night, provided there is reasonable programming to follow. I think MM is miffed because the gong went to Nine. Keep up the good work David. You are doing a great job. By the way, I prefer to watch ABC news!

  2. Whilst ever Mark Ferguson is behind the desk, 9 will continue to thump 7 in Sydney. Replacing Bath with Ferguson was a massive blunder. The ratings gap has gone from 30-40k to blowing out to over 150k on occasion. He’s not the sole factor (the product has become too tabloid) but investing $1mill a year in a guy who doesn’t resonate with audiences is ludicrous. Seven should have thrown their weight behind Bath, promoted the hell out of her rather than have Ferguson always looking over her shoulder in every promo.

    As for 7 News Brisbane, replacing the extremely popular Kay McGrath & Rod Young with Bill McDonald & Sharyn Ghidella has been an epic failure. McGrath & Young were comfortably winning the ratings. Now 7 are trailing 9 by an ever growing margin.

    1. Completely agree! Seven have made some odd decisions along the East Coast. They’ve just re-signed Ferguson for 5 years and I’ll be surprised if he is able to win one night over this period. Pushing Chris Bath out has only damaged their brand further. It’s frustrating because 5-6 years ago under Peter Meakin, 7 news was in fantastic shape.

  3. Is this such a big deal, are they going to throw a party. Hate all this “aren’t we good” and have to advertise the fact, all this pettiness between channels is so stupid.

    1. Yes winning the 6pm news is a big deal in television. It’s a major trump card in helping to set up your night, which goes a long way in securing advertising dollars and bragging rights for trust in News. Bit surprised ratings are viewed as “petty” given how much I write about this kinda stuff.

      1. I read MM’s comment as the way networks promote their ratings acheivements can be offputting to viewers not that the ratings themselves are offputting.

        As someone who gets the majority of their news from non television sources I don’t see this story as a big deal. I do think its old school thinking for 9 to put so much prominence on their news service when they are really lacking in other areas of their programming.

        1. News, Sport & Reality are the biggest drivers of Live viewing right now hence the prominence. It is actually of much more value than the space afforded to feuding judges, presenter babies, copycat formats, breakfast TV outrage and actors in earthquake zones. It’s also possible to devote focus to other areas at the same time, so not sure I’d view this as an either / or situation. It’s a once a year snapshot.

          1. But 9 hasn’t won the news for all of Australia yet. So won’t there be another article about this in a few weeks time when that happens. So a twice a year snapshot. 🙂

    2. If you really believe that “pettiness between channels is so stupid” then you don’t understand what television is all about. It’s all about ratings and how people and programs live or die on 1%, and how much 1% translates into dollars in ad. sales revenue.

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