Netflix targeting teens

Netflix is is adding to its streaming service a number of exclusive films and television series focused on teenagers and “tweens,” as part of a strategy to position itself as a digital entertainment hub for the post-millennial generation.

It has licensed streaming rights to Smosh: The Movie, from the creators of the YouTube comedy channel of the same name, and Bad Night, featuring the YouTube stars Jenn McAllister and Lauren Luthringshausen.

Recently it also has picked up Lost & Found Music Studios, a half-hour original series about a group of young musicians; Degrassi: Next Class about homophobia, racism, substance abuse and other issues teenagers face as they prepare to enter adulthood; and Fuller House, the sequel to the 1990s hit sitcom Full House.

Erik Barmack, Netflix’s vice president for global independent content, said in an interview last week, “In the on-demand world, there isn’t a place where there is lots of great scripted shows and movies that are catering to that audience.

“That is both an opportunity and a challenge.”

Australian producer Jonathan M. Shiff productions also has global deals for Mako Mermaids plus H20: Just Add Water and Lightning Point.

Source: NY Times