Seven leads, TEN improves ad revenue.
Masterchef helps TEN's ad revenue lift last month, but Seven stays ahead of Nine.
- Published by David Knox
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Seven has retained the edge in ad revenue in July, but TEN has improved.
Seven drew a 38.5% revenue share in July, according to Standard Media Index’s aggregated figures, ahead of Nine’s 37.1% and TEN’s 24.4%.
TEN’s share was up from 23.1 per cent in June.
TEN executive officer, Paul Anderson credited MasterChef Australia, The Project, The Living Room as central to its improved performance.
“It reflects the ratings and audience growth momentum TEN has built this year as well as the hard work and passion of our Sales team. In a highly competitive environment, TEN’s revenue has grown well ahead of the TV advertising market which has encouragingly also shown growth in July,” he said.
Seven s chief revenue officer, Kurt Burnette said, “It’s a great result for us.” “We’ve been pleasantly surprised by our performance given the one-off competitive activity in July,” he said. “It’s testament to the great team and content at Seven West. The TV growth is also good to see and highlights the resilience and effectiveness of television.”
Nine’s share dropped to 37.1 per cent from 39.1 per cent a year earlier.
Seven leads the 2015 calendar year to date with a 39.6 per cent ad revenue share ahead of Nine’s 38.0 per cent and TEN’s 22.4 per cent.
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8 Responses
“One-off competitive activity in July”. Seven’s continued arrogance continues to astound me. I really thought they’d be a bit more humble these days.
Will be interesting to see the results at the end of this month with RR (Revenue Reduction) and Ten scheduling Spelling BS in the wrong timeslot on the wrong day.
Nine has definitely become Australia’s NBB. National Bogan Broadcaster. It’s descended to an all time low after ripping off MKR, constant lowbrow Blockhead productions and shameless, catty self-promotion of programs that constantly exploit the lowest common denominator. Australians are now starting to truly see them for what they are worth.
bad result for nine. they really stacked this part of their programming with the voice, state of origin, the cricket, the soccer etc!
I wonder how much of that 38.5% they have had to return as compensation to advertisers?
totally agree seven and nine would have given free advertising space to their advertisers so it’s likely to be worse. when the balance sheets come out for nine and seven to do with revenue from advertisers expect a big hit to be seen there, hence the recent downgrades of profit from both networks.
A good result for Ten. And good for Seven too especially in response to those who were banging on about this ‘nanny network’ and demos.
It is not a good result for Seven, they had been getting around 40% regularly. Ten has been taking more of Nine’s share, but now they are taking from Seven too. The Restaurant Revolution debarcle will hurt Seven further.
Seven won’t be able to do much about it until they can launch a new lineup on the back of The X Factor and fasttrack some OS dramas. Lucky for them pets are funny.