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X Factor to premiere on Facebook

Premiere episode will be available on Facebook for a limited time, in a clever social media launch for X Factor.

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Seven is set to give Facebook users the first look at The X Factor, ahead of Sunday’s premiere.

In an Australian first, the first episode will be available on Thursday as “a targeted, limited release to Facebook users, available for a short window of time.”

The premiere episode will be shown on demand, on Facebook, optimized for delivery over mobile networks.

It hasn’t indicated what time the episode is available, nor how long it will be accessible -presumably capped at a certain number of views.

But the move is a savvy way to ignite word of mouth for the new show, given 87% of Facebook users in Australia are using mobile.

Clive Dickens, Chief Digital Officer, Seven West Media, said: “Big, live event TV and social go hand in hand and we thrilled to work with our friends at GSK, Fremantle Media and Facebook on this true Australian media first.

“Television is rapidly evolving and at Seven we are accelerating our innovation to exceed the expectations of our audiences and partners.”

Commenting, Kurt Burnette, Chief Revenue Officer, Seven West Media, said: “TV influences social conversation every week. This promote first on Facebook initiative will combine the scale of Seven’s audience and brand with the one-to-one connection that Facebook can bring. The two working together should help us better understand audience feedback for the benefit of advertisers and add to our overall audience sampling. Test and learn is an important part of our sales strategies.”

X Factor launches 7pm Sunday on Seven.

6 Responses

  1. I’m going to keep a tab on how many of the three acts that have featured heavily in the promos make the top 12. Also whoever’s audition is shown first on the premiere there is a strong chance they will make the top 12.

  2. This might be a good time for 7 to actually launch a Facebook page.

    You know, to communicate with your viewers, promote your new shows, seek feedback and engage.

    It’s 2015 – and 7 must be the only network in the world without a Facebook page.

    As the oldest skewing network – they might want to try marketing their shows where young people actually hang out – on FB

  3. They premiered the first 2 segments on Facebook last year too. So it’s nothing new except for the fact its whole episode this time. Surprised its not on Plus7 but Facebook has a huge fan base so they probably trying to capitalise on that.

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