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Seven in “no hurry” to resume Today Tonight

Seven talks down notions of Today Tonight making an East Coast comeback anytime soon.

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Seven reportedly has no immediate plans to return Today Tonight to its East Coast viewers.

Insiders at Seven have told News Corp: “It costs around $17 million to produce a show like Today Tonight.

“We won’t be in a hurry to throw out the hour-long news.”

Indeed a better question few have asked is whether it remains financially viable to continue to produce Adelaide and Perth versions of TT as opposed to rolling out one hour news services in those markets. Seven is so strong in those markets it could no doubt still win the hour with news without the need to generate local TT stories that can’t really be networked elsewhere.

With just weeks remaining in the ratings year it would be an odd time to relaunch.

Any decision on Today Tonight returning also can’t really be made without factoring in the performance of Home and Away. Seven would be mindful it has enjoyed stronger numbers and that young viewers are increasingly drifting away. But the show is much-loved within the network and should not be written off. Returning it to its core values would be a better solution if someone is bold enough to go there…

4 Responses

  1. Please no to this show

    The only reason ACA is doing so well is the trashy current affairs audience is not being split anymore. ACA has the timeslot to itself at 7

  2. Makes sense, a refreshed Today Tonight would perform well at 7pm with H&A on 7Two. 7 would essentially dominate the 7pm time slot. TT has been very weak for 7 in Adelaide and Perth in the 6.30pm slot which suggests the audience does enjoy a later 6.30 news service. I hope they get Karl Stevanovic or Anna Coren to host (or Karl for 7 news Sydney and move Mark Ferguson to the 4pm news).

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