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ABC, SBS News & Current Affairs “most trusted”

Public broadcasters remain on top when it comes to trust in media.

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ABC and SBS News & Current Affairs programmes are considered the most trusted form of media according to a new survey.

66% of Australians surveyed by Essential Research named ABC TV programmes as their most trusted media, with 63% naming SBS.

Commercial TV news and current affairs lagged behind on 48% while internet blogs were lowest on just 23%.

ABC TV news and current affairs 66%
SBS TV news and current affairs 63%
ABC radio news and current affairs 62%
News and opinion in local newspapers 49%
News and opinion in daily newspapers 49%
ABC radio talkback programs 49%
Commercial TV news and current affairs 48%
Commercial radio news and current affairs 46%
News and opinion websites 44%
Commercial radio talkback programs 34%
Internet blogs 23%

Overall, trust in media has risen a little since this question was asked last year – however rankings remain much the same.

26% of respondents said they download films, music or television shows via the internet for free but 64% indicated they did not. This was much the same as recorded in 2013. Those most likely to download were aged under 35 (39%).

51% say they subscribe to TV and content streaming services. 30% subscribe to Foxtel and 25% subscribe to Netflix.

67% of those aged under 35 subscribe to TV and content streaming services including 47% who subscribe to Netflix.

Those who download films, music or television shows via the internet for free were also more likely to subscribe to TV and content streaming services (66%).

Does your household subscribe to any of the following TV and content streaming services?
Foxtel 30%
Netflix 25%
Other streaming service 8%
Presto 7%
Stan 6%

The survey was conducted online from the 27th to 28th January 2016 and is based on 1,021 respondents.

9 Responses

  1. I agree with the trust factor .The way I see it smart Australians watch ABC news the rest watch commercial news and the right wing leaning watch sky news. One thing the ABC news dept need to do is provide news for regional centres .regional people pay for our ABC to there fore they should rightly expect a local news services for all regional centres especially now the reach rule will go and capital city tv will buy out regional TV leading to a loss of local news content.

  4. Interesting, but I find the number saying they have Netflix (25%) in the survey somewhat surprising, not to say unlikely. I read a report in the Australian recently (I think) saying c8%-10% of Australians have Netflix – which from 0% (at least legally) only a couple of years ago is itself an impressive number, given Foxtel has taken c20 years to hit 30% penetration.

    1. The survey was conducted online so the sampling will be skewed toward people who are technologically more literate and therefore more likely to access content via the internet, either via a commercial streaming service or for free.

      It’s both a lot easier and cheaper to get Netflix than Foxtel. I imagine if Foxtel was new into Australia last March, it might also have experienced a period of rapid growth although, again, $10/mth is a lot more attractive and accessible to many more people than $25/mth.

  5. If ABC and SBS news are the “most trusted”, why aren’t they the highest rating?

    Commercial TV news scores 43% in this research, and yet the evening bulletins on Nine and Seven are constantly the top-rating programs on most nights.

    1. For the same reason the ABC cleans up in industry-judged awards, lots of “Best” wins, and never “Most Popular”. It’s like comparing artistic merit with popular appeal.

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