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Reno Rumble launches to disastrous audience of 395,000

Ratings: Nine's latest reality hope collapses at the starting gate, ringing alarm bells for a network already struggling in primetime.

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2016-03-22_0959

Nine’s hopes to rebuild its primetime after a disappointing start to the year have just been dealt a major blow.

Reno Rumble has launched to just 395,000 viewers -fourth in its slot.

The numbers are disastrous for the network given it has stripped the reality show across its schedule. Soaking up so much airtime leaves the network with too many slots to quickly replace if the show does not lift, and it will require “make good” ads for sponsors.

Nine launched the show in Easter non-ratings in the hope of building an audience amid less competition. But Seven has not let up on My Kitchen Rules -at more than three times the audience- while TEN’s All Star Family Feud has lifted in its second week.

Audiences tiring of renovation formats also signals worrying signs for the return of The Block later in 2016 and potentially Seven’s upcoming House Rules.

There will be scrambling in Willoughby offices today.

Seven network won with 33.4% then Nine 21.5%, ABC 21.1%, TEN 19.7% and SBS 4.3%.

My Kitchen Rules was #1 at 1.46m for Seven then Seven News (1.06m / 1.01m), Downton Abbey (856,000), Home and Away (800,000) and The Chase (612,000 / 412,000). Castle was 256,000.

Nine News (1.02m / 1.00m) led for Nine then A Current Affair (793,000), Hot Seat (575,000) and Reno Rumble (395,000). World’s Weirdest Homes was 336,000. Footy Classified returned with 212,000 in 3 cities.

Australian Story (862,000) was best for ABC then ABC News (836,000), 7:30 (778,000), Four Corners (676,000), Media Watch (590,000) and Q&A (546,000).

All Star Family Feud (674,000) led for TEN. The Project was 600,000 / 436,000, TEN Eyewitness News (486,000) and Melbourne International Comedy Festival Gala (474,000).

On SBS Secrets of the Brain was 179,000, Flying to the Ends of the Earth (136,000) and SBS World News (114,000). Are Video Games Really That Bad was just 56,000.

Shaun the Sheep topped multichannels at 261,000.

Sunrise / Today: 287,000 (tie)
ABC News Breakfast: 84,000 / 61,000

OzTAM Overnights: Monday 21 March 2016

54 Responses

  1. What I think is disturbing/interesting is that every other country in the world has realised that engaging, well written drama is doing well.
    The Scandanavian’s are doing it well, some of the British content is top notch and even the Americans are leaning toward greatness.
    In Australia? We have perhaps Janet King and a large gap before anything else.

    1. This.

      The last few years I have watched and enjoyed more dramas made by the Danes (population less than 6 million) than made by us. It’s embarrassing that juvenile rubbish such as Hiding even makes it to the screen.

  2. Just over reality tv Reno rumble and all those reality shows Reno rumble it’s pretty much the same same same rehashed every year .this year I have Netflix last year I didn’t and the next big thing is Darryl sommers with his new show hey hey it’s hypnosis..seriously nine that’s all you got, invest in Aussie drama for goodness sakes shows like underbelly was must watch tv .chin up nine you still have king Karl and his QandA show coming up ..can’t wait for that not.

    1. The Daryl Somers hypnosis nonsense is going to tank, bigtime. It has mega bomb stamped all over it. Surely Nine’s programming department must be in a major panic by now. Worst start to the year they’ve had since that “Home of Laughter” rebrand they attempted about six years ago.

  5. These shows are so boring now, can’t stand Scott Cam, too many ads etc.
    They should have gone with Big Brother again, but do it properly like Channel 10 did, and get a new host such as Gretel Killeen back.

  6. Proves that there is such thing as going to the well one too many times. I very rarely watch Nine but saw a cringe provoking promo for the show featuring two loud cowgirls from outback Queensland. Oh dear, stereotyped much? MKR had a loud outback Queensland team on last year, it’s been done to death, Nine. I think these ratings are even lower than the celebrity diet show debacle that was on Nine about three years ago. An absolute disaster, will be relegated to Gem shortly.

  7. House Rules first series debut rated just above 400K and slowly picked up a following.. The same can’t be said for Restaurant Revolution which averaged ratings of 300k weeks in … It’s sad but I think factual and news are what’s rating or else they can put colour bars to air around MKR and seven will keep rating high … But one show cannot make a network

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