★★★★★ 0/5

Reno Rumble launches to disastrous audience of 395,000

Ratings: Nine's latest reality hope collapses at the starting gate, ringing alarm bells for a network already struggling in primetime.

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2016-03-22_0959

Nine’s hopes to rebuild its primetime after a disappointing start to the year have just been dealt a major blow.

Reno Rumble has launched to just 395,000 viewers -fourth in its slot.

The numbers are disastrous for the network given it has stripped the reality show across its schedule. Soaking up so much airtime leaves the network with too many slots to quickly replace if the show does not lift, and it will require “make good” ads for sponsors.

Nine launched the show in Easter non-ratings in the hope of building an audience amid less competition. But Seven has not let up on My Kitchen Rules -at more than three times the audience- while TEN’s All Star Family Feud has lifted in its second week.

Audiences tiring of renovation formats also signals worrying signs for the return of The Block later in 2016 and potentially Seven’s upcoming House Rules.

There will be scrambling in Willoughby offices today.

Seven network won with 33.4% then Nine 21.5%, ABC 21.1%, TEN 19.7% and SBS 4.3%.

My Kitchen Rules was #1 at 1.46m for Seven then Seven News (1.06m / 1.01m), Downton Abbey (856,000), Home and Away (800,000) and The Chase (612,000 / 412,000). Castle was 256,000.

Nine News (1.02m / 1.00m) led for Nine then A Current Affair (793,000), Hot Seat (575,000) and Reno Rumble (395,000). World’s Weirdest Homes was 336,000. Footy Classified returned with 212,000 in 3 cities.

Australian Story (862,000) was best for ABC then ABC News (836,000), 7:30 (778,000), Four Corners (676,000), Media Watch (590,000) and Q&A (546,000).

All Star Family Feud (674,000) led for TEN. The Project was 600,000 / 436,000, TEN Eyewitness News (486,000) and Melbourne International Comedy Festival Gala (474,000).

On SBS Secrets of the Brain was 179,000, Flying to the Ends of the Earth (136,000) and SBS World News (114,000). Are Video Games Really That Bad was just 56,000.

Shaun the Sheep topped multichannels at 261,000.

Sunrise / Today: 287,000 (tie)
ABC News Breakfast: 84,000 / 61,000

OzTAM Overnights: Monday 21 March 2016

54 Responses

  2. Did not think that Reno Rumble would do well this year as last year nine saturated viewing with three renovation shows, plus the one on seven, but did not think it would premier with such low numbers, it may improve as time goes on but can’t see it breaking any records this year, wish that TV channels would not run every show into the ground, just because it is a hit in the beginning does not mean to say that it will continue that way, think viewers are all over this type of show now so think that the channels will have to find something else to fill the void.

  3. Let’s see what happens tonight with RR. There is a chance (a low chance but a chance none the less) that the online streaming of the episode effected the ratings.

    Still I hope that RR fails because I really don’t like Reno shows and Scott Cam.

  6. Picture quality wasnt good on greys recording from 7 flix last night. Recorded downton at the same time no issues. It was bad enough that watched the episode on plus 7. 7 needs to fix that channel asap.

    Four corners did a good job of the essendon story last night. The contents of the episode raised discussion with whom I was watching it with and for the first time it started to discuss possible health issues from what was possibly taken. Also using the carl vs ess games to demonstrate a timeline. Cause I remember watching the first carl vs ess game of 2012 and coming away from it thinking something was not right.

  7. Oh – the other story here is 7flix – 0.9% with programming that should have done alot better (Shonda night). Lack of promotion, wrong night – Thursdays would be better like the US, too much other competition not only from other networks but within its own network – I bet most Greys fans watch MKR anyway? Wonder if the 11pm Greys rated better than 8.30 on 7flix!

    The argument that access problems are causing the low ratings for 7flix is sort of not as big an issue as many have made out as the channel did over 3% on Saturday night.

    1. The reality is that there are not that many people left who are interested in watching oldish eps of Grey’s and Murder, or really old eps of Scandal. A lot of their audience has been pushed away by Seven’s poor treatment of the shows and have either sourced them elsewhere or simply given up.

      A Shonda night prob would’ve done quite well 18 mths ago when Murder first came out. Still, with Nine offering up luke-warm turds for our viewing enjoyment, Seven don’t need to make much of an effort to stay comfortably ahead.

  8. Nine would now be regretting giving up seasons 1-7 of Big Bang!

    I would agree though – the advertising for the show was beyond saturation to the point of absolute absurdity. 3-4 massive on screens in an hour show, advertised in every ad break. Over the show and contestants long before it starts.

    Sevens’ results reinforce how pointless “non-ratings” for Easter is…

    1. I didn’t see a single promo for RR – shows you how often I watch 9. For the simple reason I hate reno shows and talent quests, and umpteen repeats of almost anything else. And that’s about all 9 has. Beats me that it rates at all.

  9. I probably would have watched it if I hadn’t been put off by the incredibly irritating participants I saw in the promos. When the concept is lost because the desire to have perceived “interesting” contests takes precedence over the actual renovations I lose interest. That’s probably why I don’t watch MKR and never will.

  10. I love Reno shows but this one had no ‘hook’. Reno Rumble last year had teams that I knew from successful, established shows so I was interested to see who would come out on top. Don’t really care who wins this one though.

  11. Hmmm. As predicted, the TV Reno Show bubble has well and truly burst.
    Appears just about everyone is over them now.
    I couldn’t even be bothered to watch the first five mins out of idle curiosity.
    Not looking good at all for The Block…

  13. I did not watch reno rumble with the rest of the country, who was hosting it karl stefanovic. reno shows are dead and also reality shows like x factor and the voice together with agt already being a disaster. channel 9 could always show you tube shows!!!

  14. I’ve seen Seven advertising “Crowded House Rules” as opposed to “House Rules”. Are these two separate shows? Or is “Crowded House Rules” just the series they didn’t show last year, with a new title?

    I am stunned “Family Feud All-Stars” beat “Reno Rumble”. Never would have expected that in a million years. Despite some falling numbers, I thought audiences were still eating up this renovation cr*p.

    1. I think Crowded House Rules is just House Rules S4, with the format a bit and rebranded it to try and counter the damage RR did to the brand last season.

      Last year RR was a spoiler using known characters from another network, it numbers tailed off as the novelty wore off. Nine are doing it again, without known characters, because they can’t compete with MKR. Once MKR is finished Nine will have The Voice but it will have to compete against Master Chef and CHR. But it’s going to be a tough month for Nine with only a handful of TBBT that are more relationship soap than comedy to run after the News.

  16. When these types of shows have real people instead of people getting on to get own show, or a gig on a show or A list invites we will watch,gees people. ..lol

  17. All i can say is and yet 9 still came in second? i am still waiting for the day when reality shows stop rating all together and then will the commercial stations be?

  18. Ouch indeed. Only very few times do I hope for a show to fail, only when it’s pure crap like Seven Year Switch. Never would I have thought it would be lower than All Star Family Feud. But shows have launched badly and built thereafter, like Hot Plate and The Bachelor. Does Nine even mention the show in their press release?

  19. Wow, I was wondering how it was going to do with a full contestant run and no “all-star” team. I watched last year, but decided against watching this year, and it looks like Australia thought the same.

  20. Does having Reno Rumble on at this time mean The Voice is being rested this year? From memory it always started around Easter?
    RR seems to have been rushed into the schedule this year – isnt The Block a more dependable format to be running rather than RR?
    All Star Family Fued is a great concept and makes you wonder why they havent done it before. Very easy cross-promotion for Channel 10, cheap to make and the contestants seem to be having good fun. They could run it once a week year-round (say, Sunday at 6:30) and every 10 show could have a team (The Project, News, Motorsport, Neighbours, Masterchef, Im A Celeb, Biggest Loser, Living Room, Wonderland, Bachelor etc). Its easy, smart TV.

    1. Nine didn’t find a Block site to enable a February launch (but not looking beyond Melbourne may be to blame), it appears to now have that with a Port Melbourne site for later this year. The Voice was Q3 last year but will be Q2 this year, presumably when MKR ends. Given these numbers you’d be tipping it to come forward in 2 weeks time…. but there is one big problem: those judges have international schedules so it’s very hard to bring Live shows forward.

    2. Ten had moderate success before with celebrity versions of ‘Australia’s brainiest…’ after screening the kids version (original series aired on 7 in series one) – so not a new idea for them.

      Year round could hurt the 6pm version, best to keep these ‘all stars’ eps to a short run

    1. I’m not sure anyone should be surprised. These shows have been hidden at 10.30pm and later for a while for a reason. Simply put, they don’t rate and putting them on earlier on a multichannel isn’t much chance of changing that.

  23. No need for emergency meetings by Nine, I’ll tell you exactly what went wrong- You launched the day before online, any audience watching online won’t watch an add filled repeat, issue 2-pre launch saturation, every bloody add break for weeks showed the show, as do most channels, so much that you are sick of the show before it has aired, issue 3- you spend so much add time making ‘characters’, they live in the country so put a cowboy hat on em, he has muscles-make him flex a lot. Im sorry 9 but the block has history, reno rumble just plain sux, no reno just whining by people in over their heads

      1. It’s easier to fly a Lear Jet than to use Channel Nine’s streaming service and anyone that smart isn’t going to waste their time with Reno Rumble.

  25. I’m sure you are dusting off that record books as we speak, David. But that would have the be close to the worst prime time launch on Nine ever I’d have thought?

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