Multichannel Survey 2016: 9GO / 9GEM / 9LIFE

THE ROOKIE COCKATOO ISLAND-1040

With the launch of 9Life last November Nine became the first commercial Free to Air network to offer three Multichannels and the first to offer its Primary channel in High Definition in all cities.

9GO! aims at viewers under 40 and is the leading multichannel in People 16-39, 18-49 and 25-54. Key first-run Australian titles include The NRL Rookie, Meet The Hockers and Kids’ WB while US titles include Survivor, The Middle, Mike & Molly, Mom, Anger Management, and iZombie. Upcoming titles include Coldwater Cowboys, Gotham, The Last Ship, and Adult Swim.

9GEM has radically changed its key demographic since 2015. Last year it was targeting Women 35+ and Grocery Buyers with children. Since the arrival of 9Life it now targets viewers 55+. Key titles include Rizzoli & Isles, Major Crimes, Who Do You Think You Are USA, Wild Patagonia and Australian-produced Clash of The Collectables. Upcoming titles include Murder in the First, Proof, Cosmos: A Spacetime Odyssey, The Great British Sewing Bee, The Queen’s Garden, The Great Chelsea Garden Challenge and Eggheads.

9Life is the No.2 multichannel for Women 18-54 with a suite of lifestyle and reality content. Since launching in late 2015 its key titles include The Bachelorette US, Flip or Flop, Fixer Upper, House Hunters Franchise, Tiny House Big Living, Extreme Homes, Dinner Date, Come Dine with Me and local titles Ready Set Sell, Homes of The Rich & Famous. Coming up are Lakefront Bargain Hunt, Island Life, Hawaii Life, Selling NY, Selling LA, Flipping Boston, Million Dollar Contractor and Extreme Vacation Homes.

Nine did not respond to all questions submitted. All Ratings Results are Survey Results Wks 7-48 Exc Easter except 2016 which is Wks 7-24 Exc Easter, 6pm – 12mn.

Here are the answers from Nine:

9GO!

BRAND IDENTITY: 9GO! is a youth orientated channel targeting all audiences under the age of 40 with a mix of Comedy, Reality, General Entertainment, Movies, Animation and Drama.  

TARGET DEMOGRAPHIC: People 16-39 and Kids.

RATINGS / PERFORMANCE RESULTS: No.1 multichannel for People 25-54, 18-49, 16-39, GBCH and Kids 0-17 since launch and is currently leading Survey Year to Date 2016 for the same demos.

KEY FIRST RUN TITLES: The Middle, Mike & Molly, Mom, Anger Management, Best Ink, Tattoo Fixers, iZombie, South Beach Tow, Storage Hunters UK/US.

UPCOMING FIRST RUN TITLES: Regular Show, Adventure Time, Clarence, Uncle Grandpa, Auction Hunters, Survivor: Millennials vs. Gen X, Coldwater Cowboys, Gotham, The Last Ship, Rick & Morty, Mike Tyson Mysteries, Adult Swim, Over The Garden Wall, Car S.O.S, The Amazing World of Gumball, First run Movies.

RECENT SUCCESS STORIES: The Middle, Kids/Family Movies on Fridays & Saturdays, Kids’ WB Franchise, Survivor: Kaoh Rong, Auction Hunters.

FIRST-RUN AUSTRALIAN CONTENT: The NRL Rookie, Meet The Hockers, Kids’ WB.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
(Did not respond)

PREMIUM HD CONTENT:
(Did not respond)

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.)
(Did not respond)

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
(Did not respond)

2016-06-21_2306

9GEM

BRAND IDENTITY: 9GEM is the home of classic UK Comedy and Drama, New US Drama, Factual Entertainment and classic Movies.

TARGET DEMOGRAPHIC: People 55+

RATINGS / PERFORMANCE RESULTS:
(Did not respond)

KEY FIRST RUN TITLES: Rizzoli & Isles, Major Crimes, Secret Dealers, Who Do You Think You Are USA, Catching History’s Criminals, Death Row Stories, Wild Patagonia.

UPCOMING FIRST RUN TITLES: Murder in the First, Proof, Cosmos: A Spacetime Odyssey, Nature’s Weirdest Events, Sparks of Invention, The Great British Sewing Bee, Andrew Marr’s History of The World, Air Ambulance ER, This Farming Life, Helicopter Heroes, The Queen’s Garden, The Great Chelsea Garden Challenge, The Great Escapers, Four in a Bed, Eggheads, Shetland, The Suspicions of Mr Whicher, Wild Japan, Wild Alaska, What’s Your Emergency.

RECENT SUCCESS STORIES: Death in Paradise, New Tricks, Agatha Christie’s Marple, Poirot.

FIRST-RUN AUSTRALIAN CONTENT: Clash of The Collectables.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
(Did not respond)

PREMIUM HD CONTENT:
(Did not respond)

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.)
(Did not respond)

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
(Did not respond)

2016-06-21_2313

9LIFE

BRAND IDENTITY: 9LIFE delivers the very best in lifestyle and reality television content sourced from around the world.

TARGET DEMOGRAPHIC: Women 18-54

RATINGS / PERFORMANCE RESULTS: No.2 channel for Women 18-54 and the No.2 commercial channel for GBCH Survey Year to Date (No.1 is 9GO! for both)

KEY FIRST RUN TITLES: The Bachelorette US, Masters of Flip, Flip or Flop, Fixer Upper, House Hunters Franchise, Tiny House Big Living, Extreme Homes, A Sale of Two Cities, Hotel Impossible, Five Day Flip, Beachfront Bargain Hunt, Million Dollar Rooms, My First Place, Rescue my Renovation, Resort Rescue, Mysteries at the Hotel, Flipping Moms, Nashville Flipping, Buying The View, Rehab Addict, Dinner Date, Come Dine with Me.

UPCOMING FIRST RUN TITLES: The Bachelor US, Lakefront Bargain Hunt, Island Life, Hawaii Life, Selling NY, Selling LA, Flipping Boston, Million Dollar Contractor, Destination Weddings, Living Big Sky, Living Country, Vacation House for Free, Island Hunters, Moving Country, Beach Flip, Miami Flip, Texas Flip and Move, Flipping the Heartland, Extreme Vacation Homes.

RECENT SUCCESS STORIES: Flip or Flop, Fixer Upper, House Hunters Franchise, Masters of Flip, Real Housewives of Beverly Hills, Bachelor/Bachelorette US.

FIRST-RUN AUSTRALIAN CONTENT: Ready Set Sell, Homes of The Rich & Famous.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
(Did not respond)

PREMIUM HD CONTENT:
(Did not respond)

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.)
(Did not respond)

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
(Did not respond)

17 Comments:

  1. The ones that sit in the big seats with air conditioning on with the big pay checks that make decisions about free TV
    a lot of people like my self that cant afford a smart TV will just miss out its good to have money isn’t it we have a big areal, now we need another one we have 4 TVS that where presents 5 years ago now we need another one we cant sell the old one ,I don’t Drink I don’t smoke I don’t Gamble we eat sensibly Healthy so we don’t wast money why do you do this to us

  2. Season 2 of Gotham has already finished in the US. I would prefer if 9Go! Let the series go and Foxtel picked it up because then we wouldn’t be 1 whole season behind the US. So happy that 9Go! Started airing iZombie but it’s just another case of Australia being 1 and a quarter season behind the US. Nine defiantly need to improve on making all of their US programs “Express From the US”.

  3. Pleased to see Four In A Bed coming to Gem although I might have thought it more suited to 9Life. But 7Two had it previously but buried it late on Friday night and then it was gone… never seen again. That was ages ago.

  4. Secret Squïrrel

    Not surprised that they didn’t put anything under Ratings/Performance for GEM. We’ve all seen the figures. I understand that it is #1 among people with black & white TVs tho’.

  5. Curious that Gotham & The Last Ship were included as upcoming titles for 9GO, neither did that well the channel yet they still plan to air future seasons… I wonder if those were some BS additions to the list.

  6. Every year GEM touts Rizzoli & Isles as a key title yet every year it is delayed and bumped to late night programming. If I have managed to stay on top it’s scheduling (which is possibly not true given the lack of publicity), they are yet to air season 6 which premiered in the U.S. in June 2015, and season 7 has just begun over there this month so that will likely not air on GEM till 2017. They should just on-sell the first-run rights to SoHo where it will at least be played relatively close to its U.S. premiere, in primetime, and in HD. Gotham is another case of way too late, which I can only assume is Nine’s way of having a dig at Netflix given they will get the SVOD rights as soon as Nine finish airing the season, but that just leaves the viewer to pay for company tiffs.

  7. Potentially silly question- what is a GCBH? Sounds vaguely familiar but I can’t place it.
    With Eggheads going to GEM does that mean it isn’t on ABC any more or different/new series?

  8. 9Life at least has some clarity in the audience it set out to gain. Both Gem and Go have change since they begun. Don’t get GOs cartoons in the wee hours of the morning. I suppose it’s better Danoz infomercials. Gem is a strange one. B&W movies to recent titles and loads of infomercials.

  9. Some of the new GEM content would be suited to Life as they are under the banner of lifestyle programming. It would also help break the endless run of renovation and house buying shows.

    • Yes! They’ve got some British shows and I think they should be moved to 9Life.

      On a separate note I meant to say I hardly watch GO now since its pretty much turned into a kids channel.

Leave a Reply

You must be logged in to post a comment.