Multichannel Survey 2016: SBS 2 / Food Network / NITV

2016-02-04_0048

Since last year’s Multichannel Survey SBS has launched its Food Network channel in a licensing deal with US-based Scripps Network.

Food Network skews to women aged 25-54 with titles such as Chopped, All-Star Academy, Diners Drive-Ins and Dives and upcoming titles such as Thieves Inc., Beat Bobby Flay, Follow Donal to Europe, Follow Donal to Vietnam and Bizarre Foods: Delicious Destinations. While the channel has no first-run Australian content there are replays of more familiar SBS titles featuring Luke Nguyen and Shane Delia.

Yesterday it was announced VICELAND would be coming to SBS 2 spectrum from late 2016. While the finer details are yet to be clarified it appears to be a rebadging of the channel with US-Canadian Vice Media. The deal will bring new youth and culture titles alongside current locally-commissioned titles such as The Feed and international News, with the channel to remain owned and operated by SBS. The channel currently targets Under 40 with upcoming titles to include Undressed, The Mindy Project, The Internet Ruined My Life and Rocketjump. Further details on VICELAND will be announced later.

NITV is the home of Indigenous storytelling with local titles such as The Point with Stan Grant, League Nation Live, Songlines on Screen, Putuparri and the Rainmakers, Colour Theory, Marngrook Footy Show, Awaken and Express Yourself.  Upcoming titles include Servant or Slave, Zach’s Ceremony, Shadow Trackers and NAIDOC 2016.

SBS already simulcasts its primary channel in High Definition on SBS HD -and did so before all the rest.

Here are the answers from SBS:

SBS 2

BRAND IDENTITY:
The Channel for Emerging Culture

TARGET DEMOGRAPHIC:
Under 40’s

RATINGS / PERFORMANCE RESULTS:
(did not respond)

KEY FIRST RUN TITLES:
The Feed, If You Are the One, Brooklyn 99, Spotless, Full Frontal with Samantha Bee, South Park, The Night Bus, Adam Looking For Eve, Awkward, Faking It, Orphan Black

UPCOMING FIRST RUN TITLES:
The Mindy Project, The Internet Ruined My Life, Rocketjump, Undressed

RECENT SUCCESS STORIES:
Full Frontal with Samantha Bee, The Feed, Adam Looking For Eve, Brooklyn 99

FIRST-RUN AUSTRALIAN CONTENT:
The Feed, Suspect Moustache, Wizards of Aus, PopAsia

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Mythbusters, Vikings, The Island with Bear Grylls,

PREMIUM HD CONTENT:
SBS 2 is an SD channel.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.)
SD

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
(did not respond)

2016-06-23_2023

Food Network

BRAND IDENTITY:
Food Network is Australia’s first free 24/7 food channel serving up everyday food and food inspiration from around the world.

TARGET DEMOGRAPHIC:
Female, 25-54

RATINGS / PERFORMANCE RESULTS:
We reach over 4.7 million Australians each month.
9am-5pm Daytime attracts a 4.2% share in metro with our successful chop and chat programming

KEY FIRST RUN TITLES:
Chopped, Weeknights at 8.30pm, Chopped Junior begins October,
All-Star Academy Sundays at 6.30pm, Diners, Drive-Ins and Dives Weeknights at 10pm

UPCOMING FIRST RUN TITLES:
Thieves, Inc. Weeknights at 10pm Starts 1 July
Beat Bobby Flay Sunday night double episodes at 5.30pm and 6pm
Follow Donal to Europe, Follow Donal to Vietnam, Bizarre Foods: Delicious Destinations

More premiere cooking content is slated for broadcast later this year appealing to our core W25-54 daytime demo. Big premieres include Farmhouse Rules hosted by grandmother Nancy Fuller, Valerie Bertinelli in Valerie’s Home Cooking and new seasons of Dinner at Tiffani’s with Tiffani Amber Thiessen.

RECENT SUCCESS STORIES:
9am-5pm Daytime attracts a 4.2% share in metro with our successful chop and chat programming.
April was Food Network’s strongest reach to date across all P25-54 and W25-54 and a total of 4,679,000 Unique Viewers.

FIRST-RUN AUSTRALIAN CONTENT:
N/A

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Shane Delia’s Spice Journey, Shane Delia’s Spice Journey: Turkey and Luke Nguyen’s UK

We have Food Lovers Guide on all the time.
This Is Brazil ,starts 29 July.
Gourmet Farmer 1, 2, 3 start August
Luke Nguyen’s Vietnam 1 and 2 start September
My Sri Lanka with Peter Kuruvita starts October

PREMIUM HD CONTENT:
No plans for HD at this stage

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.)
16:9 SD playout by Deluxe

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
(did not respond)

2016-06-23_2034

NITV

BRAND IDENTITY:
NITV provides an essential platform for Indigenous Australians and offers all Australians an opportunity to share and celebrate First Nations’ cultures, stories and voices. Capturing the beauty and spirit of Indigenous life across all spectrums, NITV celebrates storytelling, challenges perceptions and facilitates quality debate, through distinctive content that connects audiences to the world’s oldest continuing culture.

TARGET DEMOGRAPHIC:
NITV welcomes all Australians who are interested in Indigenous culture and targets a diverse audience across both metro and regional markets.

RATINGS / PERFORMANCE RESULTS:
NITV has continued to grow since it launched as part of SBS on free-to-air television in December 2012 and reaches an average audience of over 2 million Australians per month.

KEY FIRST RUN TITLES:
The Point with Stan Grant, League Nation Live, Songlines on Screen, Putuparri and the Rainmakers, Colour Theory, Being Mary Jane, Marngrook Footy Show, Express Yourself, Koori Knockouts, Mohawk Girls.

UPCOMING FIRST RUN TITLES:
Servant or Slave, Zach’s Ceremony, Shadow Trackers, NAIDOC 2016, Our Stories, Songlines on Screen Series 2.

RECENT SUCCESS STORIES:
In February 2016, NITV unveiled its refreshed brand and revamped schedule, which includes compelling documentaries, trusted news and current affairs, live sport, distinctive entertainment and unique children’s content.

With more comprehensive reporting across TV and Online, NITV’s News and Current Affairs is committed to securing greater awareness of Indigenous affairs. Alongside, NITV News, AWAKEN and Living Black, new series The Point investigates cultural, political and social issues and events from a fresh perspective – challenging, informing and engaging audiences both on-air and online.

NITV’s flagship sports program, The Marngrook Footy Show continues to resonate, with the 2016 season delivering the show’s highest-ever audiences.

Songlines on Screen – a unique documentary partnership between NITV and Screen Australia features eight short films from the remote regions of Western, Northern and Central Australia, representing Aboriginal peoples’ ongoing connection to land and culture, as told throughout time by way of sacred creation songs.

The investment into digital growth, including migration to the SBS digital platform, has delivered solid reach and growing engagement.

FIRST-RUN AUSTRALIAN CONTENT:
The Point with Stan Grant, League Nation Live, Songlines on Screen, Putuparri and the Rainmakers, Colour Theory, Marngrook Footy Show, Express Yourself, Koori Knockouts.

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
NITV hosts a second run of SBS programming that has particular relevance to Aboriginal and Torres Strait Islander Peoples.

PREMIUM HD CONTENT:
(did not respond)

FORMAT / TECH PLAYOUT (ie: MPEG2, HD etc):
(did not respond)

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:
(did not respond)

This concludes the Multichannel Surveys for 2016!

15 Comments:

  1. I absolutely love the food channel on SBS .its the best multi channel on FTA TV . I find my self watching it more and more,the evening shows are wonderful .I think a lot of people are not aware that it’s on free to air tv .i could easily see rating double and quadruple in prime time if SBS marketed the channel better.who needs pay tv.

  2. James-original

    Hey SBS Food, how do you get a 4.2 metro share.
    I see more like a low 2 share but am interested in your parameters.
    #releasethetruth

  3. Food Network gets 4.2% during the day (9am – 5pm)? Impressive. I wish it would get those shares in primetime too. Yes, I am aware that primetime is more competitive, so its harder to get those shares. Just wishful thinking here. lol.

    Am enjoying some dramas over on SBS2 too. A great channel here. Will be interesting when the Vice thing comes out later this year.

  4. This is PR hype. The story SBS buried yesterday was that they are closing their International Sales division. A top story in the International trade news yesterday but it seems completely missed in Australia ?. SBS sales took Australian programs and talent to the world market and made significant sales for Australian talent both in front and behind the camera.

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