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Audience Inventory 2016: survey starts here!

Time for the annual stocktake of TV viewing habits and trends.

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Streaming services, Reality overload, late starts, illegal piracy, IQ3 -it’s time once again for TV Tonight‘s annual Audience Inventory.

This is your chance to reveal how you watch TV, what’s important to you, what pisses you off, and what channels get your loyalty.

This is the 8th year of the survey.

This year there are over 40 questions across such topics as:

  • Reliable Programming and Late Starts
  • Netflix, Stan, Presto & Streaming
  • Timeshifted viewing
  • Catch Up and Second Screens
  • TV Guides
  • Issues in Television
  • PVRs & VPNs
  • and more!

Previous surveys have been received press coverage so your participation in sending a message to industry is crucial.

It will take you at least 10 minutes to complete -make sure you are not distracted.

Entries close 26 August 2016.

Hope you can join in!

thanks, David.

TAKE THE SURVEY HERE!

5 Responses

  1. Thanks for giving us plenty of time….what with weekly surveys from my online shopping…and the census…I am a tad surveyed out right now….but I will get to it ….*G*

  2. I found Question 27 a bit strange. It seemed to assume that normal behaviour is to watch FTA to a certain time of night, and then switch to watching by some other method. How about those who watch only FTA during the evening and watch recorded/ streamed shows during the day (when the FTA offerings are very slim). We often watch a recorded show in the afternoon before the news.

  3. On page four, there is a question about “HD of primary channel” and “Making primary channels HD”. What’s the difference between these two? Currently in NFL capital cities, Seven and ABC are the only networks that don’t show their primary channel in HD (Seven have switched for the Olympics).

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