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Seven ends Sunrise v Today legal battle against Nine

Updated: Nine reportedly agrees not to claim Today as Australia's #1 breakfast show, as networks avoid court stoush.

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Seven is not pursuing a lawsuit against Nine over Today‘s claim as the #1 breakfast show, ahead of the two networks heading to the Federal Court.

It’s understood Nine has agreed not to promote the show claiming to be Australia’s #1 breakfast show, or similar references referring to the nation.

A Nine spokesperson said, “We are pleased Seven has seen fit to drop the case against the Today show. We congratulate our Today show team on winning the most weeks across the five capital cities for 2016. We know they will power on for the rest of this year and into 2017.”

The case revolved around two key points, whether the 5 city OzTAM metro fairly represented using the word “Australia” and whether the number of weeks won or an annual average was an accurate measure of the year.

Seven has since set a release claiming Sunrise is Australia’s “Undisputed Number One” including Olympic weeks:

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Meanwhile Lisa Wilkinson weighs in over more definitions that will raise eyebrows:

Michael Pell, Executive Producer, Sunrise said in a statement: “Sunrise is a show for all of Australia. We’re grateful to our loyal viewers, who have chosen to make us their most-watched for more than a decade. We’ll never take it for granted.”

Craig McPherson, Network Director, News and Public Affairs: “We’re pleased Nine has now admitted Sunrise is Australia’s Number 1 and most-watched breakfast show. The truth was always going to prevail over premature elation.”

 

14 Responses

  1. What a bunch of children! Honestly, who cares?

    Besides, I am already at work when these 3 hour old so-called live shows are broadcast. The really need to grow up and move on.

  2. Im a sunrise viewer but this is just looks like a case of the sore loser. Imagine being the judge on this case having there time wasted to settle who has actually won the ratings battle.

  3. I rather watch reruns of ‘I Love Lucy’ than breakfast TV. Both are so repetitive in their news delivery. Oh and don’t love that statements they use.. Breaking news overnight or we will watch this developing story.

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