Nine claiming cricket victory over Big Bash

While the Big Bash League has been enjoying a lift at TEN and good coverage in the press, Nine yesterday issued figures that show its Test Cricket has been rating higher.

The biggest crowd was on November 27 with 1,290,366 metro viewers for Australia vs South Africa Session 3.

Next best was 1,139,889 on December 4 for Australia vs New Zealand Game 1, Session 2.

Australia vs Pakistan S3 on December 30 drew 1,088,157 followed by S2 on Boxing Day with 1,048,983.

TEN’s Big Bash League follows on December 21 Game 2 Session 2 at 1,035,910.  Game 17 – Session 2 was the next big drawcard for TEN.

Market5 City Metro
VariableAUD
TV ItemDateDescription (grouped)Channel
127/11/2016THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 3Nine1,290,366
24/12/2016ONE DAY CRICKET – AUSTRALIA V NZ GAME 1 SESSION 2Nine1,139,889
330/12/2016SECOND TEST – AUSTRALIA V PAKISTAN SESSION 3Nine1,088,157
426/12/2016SECOND TEST – AUSTRALIA V PAKISTAN SESSION 2Nine1,048,983
521/12/2016CRICKET: BIG BASH LEAGUE GAME 2 – SESSION 2Network Ten1,035,910
628/12/2016SECOND TEST – AUSTRALIA V PAKISTAN SESSION 3Nine1,033,811
727/11/2016THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 2Nine1,029,702
830/12/2016SECOND TEST – AUSTRALIA V PAKISTAN POST MATCHNine1,010,024
96/12/2016ONE DAY CRICKET – AUSTRALIA V NZ GAME 2 SESSION 2Nine979,207
1025/11/2016THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 3Nine965,882
1124/11/2016THIRD TEST – AUSTRALIA V SOUTH AFRICA SESSION 3Nine965,438
1215/12/2016FIRST TEST – AUSTRALIA V PAKISTAN SESSION 3Nine957,060
137/01/2017THIRD TEST – AUSTRALIA V PAKISTAN SESSION 2Nine940,895
1426/12/2016SECOND TEST – AUSTRALIA V PAKISTAN SESSION 1Nine937,411
1516/12/2016FIRST TEST – AUSTRALIA V PAKISTAN SESSION 3Nine932,511
163/01/2017THIRD TEST – AUSTRALIA V PAKISTAN SESSION 3Nine913,517
175/01/2017CRICKET: BIG BASH LEAGUE GAME 17 – SESSION 2Network Ten905,777
1817/12/2016FIRST TEST – AUSTRALIA V PAKISTAN SESSION 2Nine886,376
1918/12/2016FIRST TEST – AUSTRALIA V PAKISTAN SESSION 3Nine883,872
2029/12/2016CRICKET: BIG BASH LEAGUE GAME 9 – SESSION 2Network Ten880,088

Overnight data © OzTAM Pty Limited 2017.

Amended.

14 Comments:

  1. To me those ratings are almost irrelevant, seems like Nine are just clutching onto what they can. The BBL has become the AFL/NRL of summer with big crowds (even far bigger than average NRL crowds to be fair), great tv ratings and genuine rivalries between teams forming making the games exciting even to neautral viewers. The BBL ladder is of genuine interest to many, nothing gimmicky or superficial at all – we all want our team in the finals. Ten produce the games with a fresh approach, better on screen graphics and a new commentary team that aren’t from Nine. Ticks a lot of boxes and Nine must hate it.

  2. Well you would hope Test Cricket would be rating higher considering it is an international cricketing format and the rights cost considerably more than the big bash.
    Having said that the Big Bash rates incredibly well for what it is.

  3. There are few things I noticed about cricket on 9 and TEN.

    On 9, they say there are large numbers of viewers watching Test Cricket, yet the seats around at the grounds are often empty.

    Many of the games on TEN have the “Full House” sign posted outside, and the ratings suggest large numbers watching.

    Maybe the numbers watching are more for 9 than 10, but it seems the across the board (on-ground and broadcast) support for BBL in Australia is higher.

    And of cause, a 9 representative recently said they wanted to be the cricket network, showing all forms of the game. So, they’ll want to bid for the BBL broadcast rights when it comes up.

  4. A bit contradictory. Over the weekend the Daily Telegraph published a story saying that Nine was going to pay a record amount to try and get the BBL away from TEN, yet here they are crowing that their telecast of the tests rated higher than the BBL. Why would they tell journalists one day that they wanted to show the BBL then two days later trash it in the media?

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