Govt review may impact local content quotas
Networks will push to produce less children's TV and local quota standards for streaming services.
- Published by David Knox
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The Turnbull government is preparing to launch a review into content quota rules that could impact local production.
According to The Australian the review is expected to consider whether quotas for locally produced shows need to be increased or decreased, the need to harmonise television and film production subsidies and the possibility of extending content quotas to international video streaming services like Netflix.
Under consideration will be the amount of first-release children’s drama, with networks pushing to reduce the 96 hours over three years, and 25 hours per year, required.
Online streaming services such as Netflix currently have no local quotas.
Screen Producers Australia chief executive Matt Deaner said, “We need to adapt and evolve the current regulatory model to address today’s media landscape, audience fragmentation and the new entrants. Countries around the world are extending content quotas onto online content — France and most recently Brazil; a review provides a great opportunity for the government to do the same.”
4 Responses
Problem is that most children’s content we produce just isn’t that interesting on a global scale.
Where is our Legend of Korra? Our Sarah & Duck? Our My Little Pony?
It seems ABC’s only attempt was that awful Prisoner Zero, the half anime strange sci-fi show. But the animation in it was awful, like half the frames were missing, nothing felt fluid.
This seems to be an issue with a lot of our shows, even our adult archer rip-off Pacific Heat had so many random animation issues that no wonder it critically didn’t go down well.
Youre forgetting that Australia is renowned for historically producing some of the best and biggest children’s TV in the world.
Local content rules for TV effectively went out the window when analogue changed to digital. The Govt’s emphasis should now be quality over quantity so our industry can compete in a world market.
I would say that children’s television does have large international market prospects and as children are discriminate about what they like to watch the underlying issue as always for FTA is advertising and the rules that apply to advertising for children’s television. Netflix will make Australian content but local producers have got to start making entertaining shows for a world market like Norway does and not be so parochial.