Married at First Sight takes fight up to MKR

The new ratings war is shaping up as fistfight between Seven’s champion MKR and the contender Married at First Sight.

My Kitchen Rules came out on top for the second time this week with 1.15m viewers, but it took more than a few punches from MAFS on 1.11m. While Seven won the round in Sydney, Adelaide and Perth, Nine claimed victory in Melbourne and Brissy. Nine’s show also topped the Demos, begging the question: is it only a matter of time before the inevitable?

Meanwhile I’m A Celebrity Get Me Out of Here was 685,000, down compared to last Monday’s (749,000).

Other timeslot wins went to Seven News, House Husbands, ABC News and The Chase.

Seven network won Monday with 31.2% then Nine 28.6%, ABC 18.9%, TEN 16.1% and SBS 5.2%.

My Kitchen Rules was #1 for Seven with 1.15m then Seven News (1.07m / 1.03m), Home and Away (776,000), Bride and Prejudice (636,000) and The Chase (551,000 / 335,000). Ramsay’s Hotel Hell was 300,000.

Married at First Sight (1.11m) led for Nine then Nine News (1.02m / 997,000), A Current Affair (748,000), House Husbands (669,000) and Hot Seat (494,000 / 287,000). Botched was 271,000.

ABC News (801,000) led for ABC followed by Media Watch (654,000), Four Corners (648,000), 7:30 (647,000), Australian Story (605,000) and Q&A (544,000).

I’m A Celebrity Get Me Out of Here drew 685,000 for TEN. The Project was 588,000 / 342,000, TEN Eyewitness News was (479,000), Whose Line is it Anyway? Australia was 316,000 and Life in Pieces managed just 136,000.

On SBS it was Michael Mosley: Trust Me, I’m a Doctor (224,000), World News Australia (178,000), Simon Reeve’s Sacred Rivers (167,000) and Undressed (60,000).

ABC2’s Shaun the Sheep kicks off the ratings year atop multichannels with 215,000 viewers.

Sunrise: 301,000
Today: 236,000
ABC News Breakfast: 110,000 / 57,000

OzTAM Overnights: Monday 13 February 2017

17 Comments:

  1. with all the reality, sometimes I feel that there is way too much dramatics on tv. It all gets a bit same samey. A lot of times, I just want to watch something easy after a day of stress at work. Anything show that is funny is always a good thing.

  2. we will see MAFS beat MKR in the ratings. its gonna happen soon.
    Hey David what would be a good strategic move i hope will happen (but probably wont) is when 7 show part 2 of the Hoges miniseries Channel 9 should show Crocodile Dundee.

  3. Didn’t expect much more for Whose Line is it Anyway – but good on Ten for trying something different. It’s a very niche show and the sort of humour there is not mass appeal. Might have worked better paired up with Have You Been Paying Attention, and Whose line airing after it…

  4. Although I don’t watch it, it seems ‘MAFS’ has a bit of ratings momentum behind it at this stage and I’d tip it may open up a narrow lead in the coming weeks… probably still too early to call though.
    Likewise the expanded/re-boot of ‘Hot Seat’ seems smart and may’ve closed the gap a little in its favour over the Chase, although it may be a little while until a clearer pattern emerges. As ever, the preceding program’s strength has a noticeable impact on the two main channel’s 6pm news bulletins.

      • Well, yes, but I think the point is that Q&A basically isn’t all about bad behaviour, whereas the whole point of MKR & MAFS is to showcase annoying~bad behaviour (or at least stereotypes of “others”) for the amusement of viewers.

        It’d be a bit difficult for anyone to argue that MKR is all about the cooking, or that MAFS is about love, bridal fashions, and wedding planning. They’re just the hook to hang some bogan-watching on…

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