Plans to increase the amount of ads in primetime on SBS have been shelved once again after the government decided not to proceed with a Bill.
It is the second time the plan has been thwarted, first by a vote against it and now by a decision not to proceed.
But it will leave a whopping hold in SBS revenue, of around $27 million. Hopes to push more ads into primetime to attract more lucrative advertising were floated to address government cuts under the Abbott govt.
A spokesperson for SBS told TV Tonight, “SBS welcomed the $8.8 million in funding reinstated for 2017/18 as part of this year’s Federal Budget. Now that the legislation has been withdrawn, SBS will continue to work with government to ensure that we are adequately funded to continue providing valuable programs and services to Australia’s diverse society.”
Opponents against more advertising welcomed the move, including former SBS World News Australia presenter, Mary Kostakidis who joined with lobby group Save Our SBS.
“We are pleased the government has listened to SBS viewers; all were strongly opposed to the Bill,” she said.
“We now call on the custodians of SBS to also take note of viewer concerns and wipe out in-program commercial breaks. The idea that a public broadcaster should emulate commercial television is a destructive policy.
“The focus of SBS should now be returned to fulfilling its Charter obligations, not pursuing the commercial path.”