MasterChef lifts TEN’s week

The arrival of MasterChef has improved TEN’s fortunes, lifting from 14.4% a week ago to 18.6% this week.

But Seven won another week, by just 0.1% after Nine lost its lead with another Saturday night of The Voice replays.

That said, it was Seven’s House Rules that was the real loser in Reality stakes last week as the network dropped in channel share. My Kitchen Rules however, did deliver.

It’s now May and Nine is yet to win a week in Total People, if it doesn’t seize the lead the year will run away before we know it…

Network:
Seven: 29.3
Nine: 29.2
TEN: 18.6
ABC: 15.9
SBS: 7.1

Primary channel:
Nine: 20.8
Seven: 20.1
TEN: 12.9
ABC: 11.2
SBS: 4.9

Multichannels:
7mate / 9GO!: 3.7
7TWO: 3.5
ONE: 3.2
ABC2: 2.8
ELEVEN: 2.5
9GEM: 2.4
9Life: 2.3
7flix: 2.0
ABC News: 1.3
SBS VICELAND: 1.1
SBS Food Network: 0.9
ABC ME: 0.6
NITV: 0.2

Seven led in 16-39 and 18-49 demos but Nine won 25-54.

Best brands this week were:

Seven: My Kitchen Rules (Winner Announced 1.5m), Seven News (Sun: 1.2m), House Rules (Sun: 986,000) and Home and Away (724,000).

Nine: The Voice (Sun: 1.2m), Nine News (Sun: 1.06m), A Current Affair (841,000) and 60 Minutes (816,000).

TEN: MasterChef Australia (Launch: 1.06m), The Project (7pm: 594,000), NCIS (550,000) and TEN Eyewitness News (505,000).

ABC: ABC News (Sun: 774,000), The Coroner (727,000), Australian Story (691,000) and Media Watch (662,000).

SBS: Great Continental Railway Journeys (377,000), Insight (299,000), Britain’s Pompeii (285,000) and Great British Railway Journeys (266,000).

Nine won Monday, Tuesday, Wednesday and Friday. Seven scored Sunday, Thursday and Saturday. ABC bettered TEN on Sunday and Saturday.

Seven claimed Melbourne, Adelaide and Perth. Nine held Sydney and Brissy.

4 Comments:

  1. With the margin of error in polling, a 0.1% difference in total rating means nothing. May as well call it a dead heat between 7 & 9. Nine’s main channel was clearly dominant but the network was let down by the poor performance of 9GEM. As for the excuse of The Voice encores on Saturday night, well they rated in the top ten programs for the night and featured in the top five of the demographics.

  2. If they had played something decent on Saturday night instead of putting up the white flag with ‘encores’ of The Voice, things might have been different

  3. This must be the first time since 2011, where it’s well into May and Nine haven’t won a week?

    Albeit an extremely close week and very competitive, Ten the real winner.

    Intetesting to note, despite The Voice leading the reality shows thus far in total people, it’s demographics haven’t been that dominant, with MasterChef beating it in all three once and Seven winning two overall!

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