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Multichannel Survey: SBS VICELAND, Food Network, NITV.

SBS channels offer diverse content built around youth, foodie and Indigenous content.

Today we look to three SBS multichannels, VICELAND, Food Network and NITV.

Since last year’s survey, SBS VICELAND has replaced SBS 2, aimed primarily at 16-39 year olds and broadcast in High Definition.

SBS Food Network targets Females 25 – 54 and reports a spike in January.

Indigenous channel NITV reaches an average audience of over 2 million Australians per month.

SBS VICELAND

BRAND IDENTITY:
A premium TV experience for those curious about life right now.

TARGET DEMOGRAPHIC:
Primary: 16-39 year olds
Secondary: 25-54 year olds

RATINGS / PERFORMANCE RESULTS:
SBS VICELAND reaches over 5 million Australian’s each month on-air and continues to drive record breaking streams for SBS On-Demand.
Source: OzTAM 5 City Metro; + RegTAM Agg Reg FTA Database; 01/02/2016-30/04/2017, 5min Consecutive Reach. Total Individuals.

KEY FIRST RUN TITLES:
The Feed
Cyberwar
Black Market
Brooklyn nine-nine
Abandoned
Weediquette
Gaycation
Terror
States of Undress
Full Frontal with Samantha Bee
If You Are The One
Atlanta
Search Party

UPCOMING FIRST RUN TITLES:
Jungletown
What Would Diplo Do
Cyberwar: Season 2
Sh!tholes
Hollywood Love Story
Last Shot
Brexit Stage Left
Franceland
Motherboard
The Pizza Show
South Park: Season 21

RECENT SUCCESS STORIES:
Growth series: Abandoned, Cyberwar, Brooklyn 99, The Feed, Full Frontal, Vs Arashi Film successes: Pulp Fiction, Bone Tomahawk, Aliens, Death Proof, Scarface On-Demand streams: Atlanta, Search Party, Gaycation, F-ck That’s Delicious

FIRST-RUN AUSTRALIAN CONTENT:
The Feed
SBS PopAsia
RAW Comedy Festival
Young and Black
Skinford

CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Fargo
The Family Law
Struggle Street
Vikings
The Handmaid’s Tale
Dateline

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD etc.)
MPEG4 High Definition

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Not at this stage.

SBS Food Network

BRAND IDENTITY:
Australia’s first free 24/7 food channel serving up everyday food and food inspiration from around the world

TARGET DEMOGRAPHIC:
Female 25 – 54

RATINGS / PERFORMANCE RESULTS:
Food Network consistently performs well in the key grocery buyer demographic of W25-54.
In January 2017, Food Network reached the highest number of Unique Viewers since launch; a total of 5,301,000 Unique Viewers.*
*Source: OzTAM Metro and RegTAM Regional; 5 Capital City and Combined Agg Regional (including W.A); Food Network; January 2016 – April 2017; 02:00 – 02:00; TTL Individuals, People 25-54 and Women 25-54; Reach (5 Mins Cons); Consolidated 28 (Live + As Live + TSV 1-28 Days) from 01/01/2016–10/04/2017; Consolidated 7 (Live + As Live + TSV 1-7 Days) from 11/04/2017–30/04/2017.

KEY FIRST RUN TITLES:
Andy & Ben Eat Australia, Born to Cook: Jack Stein Down Under, Pati’s Mexican Table, Chopped, Grandma’s Boy, Mystery Diners, Reza: Spice Prince series, Cutthroat Kitchen, Cooks VS Cons, Sweet Smarts, Duff Til Dawn, Tori & Dean Specials

UPCOMING FIRST RUN TITLES:
Andrew Zimmern: Driven By Food, Iron Chef Gauntlet, Chrissy Teigen’s Hungry Special, Food: Fact or Fiction, Big Bad BBQ Brawl, Reza’s African Kitchen, Halloween Baking Championship S2, Celebrity Food Fight, Giada’s Holiday Handbook

RECENT SUCCESS STORIES:
Over a million Australians watched Food Network’s first local commission, Andy & Ben Eat Australia, in its premiere series. To date, the program has achieved a Combined Metro + Regional Reach of 1,334,054 (Metro: 887,231 , Regional: 446,823).**
**Source: OzTAM & RegTAM FTA Database; SBS Average Audiences; 5 min Consecutive Reach and Share %; Total Individuals; 15/02/2017-10/04/2017; Consolidated 28 (Live + As Live + TSV 1-28 Days) 15/02/2017-13/03/2017, Consolidated 7 (Live + As Live + TSV 1-7 Days), 14/03/2017-03/04/2017, Overnight (Live + As Live) from 04/04/2017.

As of April 2017, Food Network has record over one million additional unique viewers to monthly reach of SBS network for ten months in a row.***
***Source: OzTAM Metro & RegTAM Regional FTA Database; 5 City Metro + Combined Regional Aggregated Markets including WA; SBS TTL (SBS, SBS 2/SBS VICELAND, SBS Food Network and NITV); January 2016 – April 2017; Sun–Sat 02:00–02:00; Total Individuals inc Guests; 5 Minute Consecutive Reach, Monthly Cume; Consolidated 28 (Live + As Live + TSV 1-28 Days) from 01/01/2016–10/04/2017; Consolidated 7 (Live + As Live + TSV 1-7 Days) from 11/04/2017–30/04/2017.

FIRST-RUN AUSTRALIAN CONTENT:
Food Network Australia’s first commissioned content has aired in the first half of 2017;
Andy & Ben Eat Australia in February and Born to Cook: Jack Stein Down Under in June.
We will have more exciting local content to announce later this year.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS:
Destination Flavour Singapore and The Chefs’ Line were simulcast on Food Network and SBS.
Re-runs of SBS content:
Shane Delia’s Spice Journey, Mexican Fiesta With Peter Kuruvita, My Restaurant In India, Luke Nguyen’s France, Luke Nguyen’s Mekong, Food Lovers Guide, Poh & Co S2, Destination Flavour S1, Destination Flavour Down Under, Destination Flavour Japan

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.)
16:9 SD playout by Deluxe

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS:
Not at this stage

NITV

BRAND IDENTITY:
NITV provides an essential platform for Indigenous Australians and offers all Australians an opportunity to share and celebrate First Nations’ cultures, stories and voices. Capturing the beauty and spirit of Indigenous life across all spectrums, NITV celebrates storytelling, challenges perceptions and facilitates quality debate, through distinctive content that connects audiences to the world’s oldest continuing culture.

TARGET DEMOGRAPHIC:
NITV welcomes all Australians who are interested in Indigenous culture and targets a diverse audience across both metro and regional markets.
Source: OzTAM 5 City Metro; + RegTAM Agg Reg FTA Database; 01/07/2016-31/05/2017, 5min Consecutive Reach. Total Individuals.

RATINGS / PERFORMANCE RESULTS:
NITV has continued to grow since it launched as part of SBS on free-to-air television in December 2012 and reaches an average audience of over 2 million Australians per month.

KEY FIRST RUN TITLES:
The Point S3, Family Rules, Colour Theory S4, Little J & Big Cuz, Over the Black Dot, Marngrook Footy Show S10, Koori Knockout 2017, Going Places with Ernie Dingo S2, Cold Justice, On Country Kitchen, Zach’s Ceremony, Our Stories S5, Westwind, AlwaysWillBe, Wik Vs Queensland, Our Stories Our Way S5

UPCOMING FIRST RUN TITLES:
Zach’s Ceremony, NAIDOC 2017, Garma2017, Koori Knockout 2017, We Don’t Need A Map, Connection to Country, In My Own Words, Occupation Native, Going Places with Ernie Dingo S2, Colour Theory S4, Our Stories S5, Westwind, Wik Vs Queensland, Our Stories Our Way S2, Our Stories Our Way S5

RECENT SUCCESS STORIES:
In 2017 NITV turns 10. After a decade on and air its content is of a high quality, with its schedule full of compelling documentaries, trusted news and current affairs, live sport, distinctive entertainment and unique children’s content.
With more comprehensive reporting across TV and Online, NITV’s News and Current Affairs is committed to securing greater awareness of Indigenous affairs. Alongside, NITV News, AWAKEN and Living Black and a new season of The Point investigates cultural, political and social issues and events from a fresh perspective – challenging, informing and engaging audiences both on-air and online.
NITV’s flagship sports program, The Marngrook Footy Show turns 10 in 2017 too. The sports program continues to resonate with audiences, as it maintains its place as the highest rating episodic show on NITV. In 2017, NITV also launched its new league show with Over the Black Dot hitting screens in April.

NITV commissions, Family Rules and Little J & Big Cuz have been very successful, with audiences reacting positively to the first Indigenous reality TV program and the first Indigenous animation series.

In July and August this year, four powerful documentaries commissioned by NITV and Screen Australia will air as part of the You Are Here documentary slot (three which were selected to screen at Sydney Film Festival). The documentary films will explore national identity through a shared Indigenous experience, as well as inform a discussion about the place of Indigenous people in Australia.

The investment into digital growth, including migration to the SBS digital platform, has delivered solid reach and growing engagement.

FIRST-RUN AUSTRALIAN CONTENT:
The Point S3, Colour Theory S4, Over the Black Dot, Marngrook Footy Show S10, Koori Knockout 2017, Going Places with Ernie Dingo, Little J & Big Cuz, Zach’s Ceremony, We Don’t Need A Map, Connection to Country, In My Own Words, Occupation Native, Cold Justice, On Country Kitchen, Our Stories, Zach’s Ceremony, Westwind, Wik vs Queensland, Our Stories Our Way S5

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS:
NITV hosts a second run of SBS programming that has particular relevance to Aboriginal and Torres Strait Islander Peoples.

FORMAT / TECH PLAYOUT: (ie. MPEG2, HD playout where applicable etc.)
SD, MPEG2

PLANS OR INTENT TO CHANGE PLAYOUT, INTRODUCE NEW CHANNELS: Not at this stage.

6 Responses

  1. I don’t really what SBS is trying to say with Viceland’s brand identity. In what way is it “premium”?
    Also if Brooklyn Nine-Nine is in their success story does that mean they have the upcoming season 5?

  2. Never watched the food one-utterly no interest in it-SBS2 is a wasteland of puerile, stupid stuff except for things that were inherited from the earlier brand like ‘Orphan Black or ‘Brooklyn 99’-and boasting about ‘Aliens’ as a ratings winner?
    Have seen a couple of films on NITV but they had been shown on various other channels over the years like ‘Walkabout’ and ‘Black Robe’-other than that nil interest-mostly very high rate repeats otherwise=would like to see actual numbers of viewers for programmes not aggregates. Would be very, very low for most things on all 3 channels I would think.

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