Online to drive rebranded ABC Arts

October 26, 2009  Filed Under News, 8 Comments » 

ABC TV has revealed its overhaul of Arts programming with the announcement of a slew of new titles, a  ‘digital Arts Gateway’ website and the rebranding of Sunday Arts to a half hour format to be known as Art Nation.

The move follows continued speculation the long-running Sunday afternoon show would indeed be trimmed with content shifted online.

The rebranded Art Nation will contain news, reviews, performance, features and interviews and showcase submitted work that has premiered on the Arts Gateway. At 30 minutes instead of its current one hour, the …