The ratings lotto

July 5, 2009  Filed Under News, 16 Comments » 

While the country held its breath on a $100m lotto, networks watched as their numbers stacked up in a routine order for Week 27. It  followed two weeks of ratings upsets.

Seven won the week with 27.6% ahead of Nine’s 25.4% and TEN’s 24.8%. The ABC had 16.8% and SBS 5.4% as supplementaries.

Yet again TEN won three key demos 16-39, 18-49 and 25-54.

But while the country returned to a routine for first, second and third, some cities took a different view. Seven won Sydney, Melbourne and Perth, but Nine took Brisbane and …