Ad-free KidsCo lean, green but not so mean.

November 17, 2009  Filed Under Pay TV, 10 Comments » 

KidsCo is one of the Subscription TV’s newest channels. Owned jointly by NBC Universal, LA-based Cookie Jar and Canada’s Corus Entertainment, the channel has been in operation since 2007 when it commenced in Eastern European countries.

On Sunday, Australia became its 60th territory, where it is now running ad-free. In the Pay TV market the channel has set itself up to run at low cost in order to avoid advertising.

Managing Director Paul Robinson told TV Tonight, “When we set KidsCo up we deliberately decided not to be an advertising-reliant business. …