7TWO: TV’s “best kept secret”

October 27, 2009  Filed Under News, 89 Comments » 

When the Seven Network finally unveiled its new digital channel, 7TWO, last week, it sent a clear message to its rivals. It was not going niche.

Unlike the sports-mad ONE and the youth-skewed GO!, 7TWO is a defiantly broad entertainment channel.

As Programming chief Tim Worner told TV Tonight, he is happy to embrace anybody with ‘a set of eyeballs and a digital telly.’

“We’ve gone for a strategy that uses our main channel to sell our digital channel. We lead in the main channel stakes. Our aim is to grow the number of …