Dance TEN, Ratings 1.8m

By David Knox on April 28, 2008 / Filed Under News 2

Over 1.8m viewers watched TEN’s finale for So You Think You Can Dance last night.

The show peaked at 2.2m viewers.

TEN divided the event into ‘two shows’ Dance Australia: Winner Announced (1.87m) and Dance Australia: Finale Night (1.83m). TEN has previously used this strategy with Idol and Big Brother finales, it helps bump more shows into the weekly and annual top tens.

Dance Australia has captured the hearts and imagination of the Australian public and spawned a dance craze right across the country,” said TEN’s chief programming officer, David Mott.

Press Release:

THE SEASON’S LAST DANCE PEAKS AT 2.22 MILLION VIEWERS
- No.1 show in key demos YTD; No.1 show Sunday in all major demos; TEN’s best night of the year in audience and share -

The first season of So You Think You Can Dance Australia (Dance Australia) went out with a bang last night with a peak audience of 2.22 million across its two hours 15 mins.

An average audience of 1.87 million watched the final thrilling half hour of Dance Australia: Winner Announced where Jack Chambers was crowned king of dance.

The Winner Announced was easily the top program of the night and has earned its place as the No.1 show year-to-date in all key demographics.

Importantly, 52.2 per cent of viewers aged 18-49 who were watching commercial television at that time were switched on to Dance Australia.

Dance Australia: Winner Announced (21:18-21:45)
“Dance Australia has captured the hearts and imagination of the Australian public and spawned a dance craze right across the country,” said TEN’s chief programming officer, David Mott.

“The show met viewers’ high expectations head-on and blew them out of the water.

“The ratings and viewer response over the course of the season has been nothing short of breathtaking.

“The show consistently ranked in Australia’s most watched shows in 18-49 week in week out,” he said.

Earlier on, Dance Australia: Finale Night averaged 1.83 million and dominated its timeslot in all major demographics.

Dance Australia: Finale Night (19:31-21:18)

5 Metro Markets Network 10 Network 9 Network 7
CSHR Ppl 18-49 52.2% 20.0% 27.8%
CSHR Ppl 16-39 56.0% 16.7% 27.4%
CSHR Ppl 25-54 47.8% 24.2% 28.1%
Total People 000s 1.87m 1.15m 984k

5 Metro Markets Network 10 Network 9 Network 7
CSHR Ppl 18-49 48.1% 23.3% 28.6%
CSHR Ppl 16-39 51.7% 19.7% 28.6%
CSHR Ppl 25-54 43.8% 27.1% 29.0%
Total People 000s 1.83m 1.38m 1.12m

Over 2008, Sunday’s Dance Australia and Monday’s Dance Australia Results won their
timeslots in all key buying demographics: 18-49, 16-39 and 25-54; and attracted an average audience of 1.45m and 1.32m respectively.

Average commercial share
TEN also won Sunday night in all major demographics with its best share and audience of the year. Rove easily won his slot in all main demos and took his highest audience of the year with 1.06m viewers.

Turning to the Dance Australia website, the site has been hugely popular with hordes of dance fans logging on to get more from the show.

Average weekly unique visitors to the Dance Australia website reached more than 85,000; average time spent online was 11.37 minutes; and video views touched on 2.5 million. Dance Australia returns to our screens next year and no doubt it will be as hugely popular as the first series!

5 Metro Markets Dance Australia Dance Australia Results
CSHR Ppl 18-49 40.6% 44.1%
CSHR Ppl 16-39 44.6% 49.7%
CSHR Ppl 25-54 37.4% 39.1%

2 Comments »

  1. Adrasteia April 29, 2008 at 1:24 pm -

    jie, apparently none of the top 4 were to dance with their old partners because they were all going to be busy doing other things. There was an uproar on the official forums because this meant that Jemma would not be dancing at all (other than in group routines), so they added in the waltz with Rhys.

    I’m not sure how this works with the whole Kate/Hilton dancing together though. Everything I’ve read seems to leave that bit out.

  2. Jie April 29, 2008 at 1:00 am -

    Does anyone know why Jack & Demi didnt perform when the “Top 20″ did the unforgetable moments?

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