In the numbers game, networks get certainly excited when a new show premieres to a big audience. But they are positively pumped when it goes UP a week later.
Last week Packed to the Rafters premiered to an impressive 1.94m viewers.
Last night in its second episode it went past the magical two million figure, with 2.04m. That’s gotta be good news, and it contradicts the myth that American dramas always outrate homegrown material.
The trend in new television shows is generally to drop for a second episode, as premieres always entail a curiosity factor, and a proportion of the audience who then decide the show isn’t their cup of tea.
If networks are lucky they eventually start to re-build that audience slowly across forthcoming weeks. It’s known in the biz as the “J Curve.”
So for Packed to the Rafters to build on its second week is a strong vote of confidence by the audience. It would seem Seven has timed it well in producing a show that doesn’t have a police / medical or legal story engine. In coming weeks the show will also vary its storytelling, including something of a “flashback” episode that demonstrates more backstory.
Tuesday night also saw the first episode of TEN’s new cop series, Rush. It attracted 1.16m viewers at 9:30pm, which was good considering there was interest in All Saints (1.31m) following the death of actor Mark Priestley.
TEN knows that even if it doesn’t win the timeslot that it needs to give this project time to develop. It hasn’t been quite so proud of a new baby in some time.