Network TEN has announced its 24-hour sports channel, ONE, will launch on Thursday 26 March 2009 at 7.30pm.
TEN says the opening weekend will include:
• AFL‘s much anticipated first-round showdown between Richmond and Carlton will be the first sporting event to air on ONE in Melbourne, Adelaide and Perth, with the match to be broadcast simultaneously on ONE and TEN.
• Also on 26 March, ONE will broadcast an exclusive Swimming Australia SKINS event showcasing the Australian Swimming Team and international stars, including Olympic gold medallists Oussama Mellouli and Therese Alshammar. The SKINS event will be shown first in the Sydney and Brisbane markets, with coverage in Melbourne, Adelaide and Perth following the AFL.
• Then, ONE will feature live and extended coverage of the Formula 1 ING Australian Grand Prix over the
launch weekend with more than 22 hours of action across Friday, Saturday and Sunday.
Full details of the schedule for ONE will be announced closer to launch. TEN also promises:
• Extended versions of the ‘must-watch’ show for sports fans, Sports Tonight.
• More extensive coverage of domestic and international sport than ever seen before on Australian free-to-air television, including AFL, motor sport (Formula 1, Moto GP, NASCAR), netball, cricket, swimming, golf, NFL, NBA Major League Baseball, NCAA College Basketball and Football, and others.
• New, locally produced shows.
Network TEN’s General manager of sport, David White, said “We know our opening weekend will give viewers a sensational introduction to ONE, and mark the beginning of a lifetime’s habit of essential sports viewing.”
This means March 26 is also the date that TEN’s other programming will no longer be available in high definition.
ONE will broadcast from 26 March 2009 in High Definition (HD) on Channel 1 and also in Standard Definition (SD) on Channel 12.