Nine’s new digital channel will be unveiled next month with a report today that it will be a channel skewed at advertiser-friendly younger viewers.
The new channel will reportedly offer titles including Entourage, Sex And The City and Gossip Girl -the latter was removed from it’s primary channel.
The channel is expected to air later in the year.
Nine is also said to have signed off on “the biggest deal ever in Australian TV history” with CEO David Gyngell inking a $500 million contract with Warner Bros studios in the US to supply programs for the digital platform (you’d kinda hope that’s one ‘0’ too many typos?). Seven tried unsuccessfully to hijack the deal with Warner Bros.
Nine’s new digital channel follows the announcement this week of titles coming to ABC3, the new kids’ channel, by the end of the year. ABC2, SBS TWO and ONE HD are already on air.
So far no word from Seven on its new channel.
Source: Daily Telegraph