Nine plans “youth” channel

By David Knox on June 20, 2009 / Filed Under News 49

entourage1Nine’s new digital channel will be unveiled next month with a report today that it will be a channel skewed at advertiser-friendly younger viewers.

The new channel will reportedly offer titles including Entourage, Sex And The City and Gossip Girl -the latter was removed from it’s primary channel.

The channel is expected to air later in the year.

Nine is also said to have signed off on “the biggest deal ever in Australian TV history” with CEO David Gyngell inking a $500 million contract with Warner Bros studios in the US to supply programs for the digital platform (you’d kinda hope that’s one ‘0’ too many typos?). Seven tried unsuccessfully to hijack the deal with Warner Bros.

Nine’s new digital channel follows the announcement this week of titles coming to ABC3, the new kids’ channel, by the end of the year. ABC2, SBS TWO and ONE HD are already on air.

So far no word from Seven on its new channel.

Source: Daily Telegraph


  1. Denis June 28, 2009 at 10:48 pm -

    @Paull-This so called youtube quality on one is only because most of the programming is american made NTSC/ATSC and very little DVB which we have which is so much stonger

  2. Russell June 22, 2009 at 7:47 am -

    NBN along with TCN and GTV is a Nine Network O&O station.
    I’m certain when launching this new Go! network, Nine will do so into NBN broadcast area – as it’s another 1.7 million people they can sell advertising to – and with this $500 million programming deal, Nine will be looking to make money any way they can. They’d be stupid not to broadcast Go! to Newcastle and Northern NSW, with 1.7 million extra people.

    It will be much more interesting to see what happens with Go! in Perth & Adelaide, where Nine doesn’t own the stations. STW and NWS and Nine will have to come to a new affiliation deal with Nine over Go! and it won’t be as clean cut as NBN/Nine as Nine don’t own the stations in those markets.

  3. camo June 21, 2009 at 5:32 pm -

    Andrew – WIN in Sth NSW carries all of nines breakaway programming…a reason NBN may not do it for you…is becuase i wouldnt breakaway from the 9 main channel, with this current programming lineup…not ken on what they have t offer right now.

  4. Knowfirst June 21, 2009 at 3:16 pm -

    Andrew said: NBN have in fact indicated that they have no plans to carry any of 9’s secondary channels in the near future.

    Mate I spoke to a bloke at NBN the other day regarding digital who indicated NBN would be running the new SD channel and HD “in the near future”. That’s where I’m taking the info previous from.

  5. Michael June 21, 2009 at 1:07 pm -

    Neon kitten
    a weak excuse i know im using a phone

  6. Alex June 21, 2009 at 12:37 pm -

    Yay! if its as good as it makes it out to be, mayb foxtel will b cancelled?!

  7. Jed June 21, 2009 at 12:32 pm -


  8. Daniel G June 21, 2009 at 9:52 am -

    lisa: Nine burned off the rest of Monster House late at night during the Beijing Olympics and summer 08/09.

  9. Neon Kitten June 21, 2009 at 7:29 am -

    Michael, especially for you:

    A comma: ,

    And a full stop .

  10. Russell June 21, 2009 at 4:27 am -

    $500 million is def a typo. It is $50 million, and the deal is for both Nine and the new digital network, not just the new network. Unless the deal is for the next 15 years – which I doubt. $500 million is just impossible.

    Seeing as though this new network will be owned by Nine – we will likely see it launch in Brisbane, Darwin, Newcastle, Sydney & Melbourne.

    If you live in a city covered by a station owned by WIN, I’d start emailing now and asking them for this channel!

  11. Andrew B June 21, 2009 at 2:57 am -

    NBN have in fact indicated that they have no plans to carry any of 9’s secondary channels in the near future. They do not currently, and never have, carried any of the 9HD break aways.

    In NBN’s area, expect a ONE HD style delay between the capital city launch and the new channel making it to regionals. I think it will be the same for alot of WIN areas as well.

    Prime is still the only regional (based on what I know from Nth NSW) to carry break away programming. Soon to be joined by SC10 with ONE from July 2. NBN now behind the 8 ball.

  12. bindi June 21, 2009 at 1:44 am -

    i’ll already be watching this new channel more than i do channel 9, lets just hope they put on all the stuff they axed and some new stuff that hasn’t aired in australia yet. some movies would be good too, and some sci-fi. treat the shows on this channel well like 10HD did, same timeslot each week and episodes in order, whatever instincts you have as channel 9 programmers- do the opposite.

  13. Michael June 20, 2009 at 10:08 pm -

    Sounds all good but as you know things do change in tv land will 9 show complete series or short change us lets just see how this channel develops and now for 7 what they gunna do lifestyle movies or news when 7 when is your big announcement 9 have shown their hand abc sbs and ten actually have their second channels on air whats going on at seven pathetic seven pathetic

  14. Belinda June 20, 2009 at 9:10 pm -

    Awesome news, exactly what I was hoping for. Let’s hope they don’t stuff it up.

  15. Jamie June 20, 2009 at 8:47 pm -

    hey david do u no about win tasmania will transmit this channel at the same time as metro areas

  16. Andrew K June 20, 2009 at 8:44 pm -

    Cool. I like these show. But it’d be good if Nine could put some local shows on the new channel too e.g. locally made comedies that appeal to a younger market.

  17. DanR June 20, 2009 at 8:39 pm -

    won’t work unless it focuses on brand new, never seen before tele … the bulk of that demo have either already seen most of what they’re proposing via foxtel or downloaded it or via dvd … another stale and recycled idea from nine

  18. lisa June 20, 2009 at 7:35 pm -

    David any word on if they will be showing the rest of monster house?

  19. David Knox June 20, 2009 at 7:10 pm -

    Mac: Correct. Article was not put online. Print only.

    I also understand the $500m is not a typo!

  20. Johnson June 20, 2009 at 7:08 pm -

    How many years is the $500 million deal with Warner Bros. going for? Where did Nine get the money to pay to WB given it is so much in debt? And given the AFL and NRL broadcast deals are up for grabs in 2011 and 2012 respectively, does Nine still have any money to bid for them?

  21. Earthquake June 20, 2009 at 6:57 pm -

    Sounds good.

    The shows that are on breakaway on 9HD wouldn’t skew towards teens (Seinfeld, Just Shoot Me, I Dream Of Jeannie, Bewitched), so maybe they’ll stay on 9HD?

    Makes you wonder what Seven will do now with their second SD channel? I reckon Lifestyle or Australian Drama.

  22. Craig June 20, 2009 at 6:49 pm -

    Maybe Nine will finally air Aliens in America on the new channel?

    What they should be doing (for some shows) is playing encore eps the next day on the 2nd SD, to help bring in more viewers.

  23. John June 20, 2009 at 6:49 pm -

    Sounds promising.

  24. Jellyman June 20, 2009 at 6:14 pm -

    I Wonder if Both AFL and NRL Footy Shows would air on Delay on the new Channel, Coz some weeks during Wimbledon, a lot of viewers have to go with either AFL or NRL shows coz i’m sick of missing out.

  25. Dino June 20, 2009 at 5:37 pm -

    Already their second channel sounds better than their main channel. Though that’s not really saying much…

  26. Ryan June 20, 2009 at 5:01 pm -

    Question remains though are Nine going to be axe happy with a new network! Is it going to be on their second digital channel? or just HD.

    These shows are all old but nice to have them on FTA. I’ve been a fan of Entourage for years and years; own all the DVD’s and watch it as it airs on HBO ;)

    I hope Nine utilise the channel well, they have a lot of low rating content that deserves to get aired.

    Weeds, Curb Your Enthusiasm, ER, Fringe, The Wire, The New Adventures of Old Christine the list seems never endless there is that many in my head I can’t write them down quick enough. I just hope they don’t have repeats of high rating shows from their primary channel with all these shows being shoved into 10.30 > timeslots, for it to work, they need to have these types of programs in prime 7.30/8.30/9.30 timeslots.

  27. mikey June 20, 2009 at 4:47 pm -

    So they’re gonna make their second channel have better content than their main one? Nice!

    @Nine: 3 words: Curb Your Enthusiasm. One more: Seinfeld. :)

  28. Benno June 20, 2009 at 4:37 pm -

    If nine can’t get anything right with their main channel, what hope do they have managing another one?

  29. Jackson June 20, 2009 at 4:20 pm -

    Weeds & Hotel Babylon please.
    Im very happy with this.

  30. Kuttsywood June 20, 2009 at 4:04 pm -

    As long as they chuck old episodes of Brisbane Extra, into the mix, as well as a “output” deal with Win, that enables Nine to use the Crawfords library, this channel will work, as one that can appeal to the masses in daytime (as a true alternative) and a younger audience at night.

  31. mac June 20, 2009 at 4:01 pm -

    your source link, only links to the daily telegraph home page not the actual article david

  32. Tepee June 20, 2009 at 3:57 pm -

    Good developments for Nine’s new channel. I guess more variety and choice can never be bad for the viewer, can it? Now hurry up Seven and get to the party!

  33. mac June 20, 2009 at 3:51 pm -

    what happened to seven sd2 channel, correct me if i’m wrong but didn’t leckie say it will be announced on march 15?

  34. Leon June 20, 2009 at 3:21 pm -

    I think GO!99 has merit, It can now be a genuwine challenge for key demographics in the Age Bracket that Ch10 has..

  35. Kirben June 20, 2009 at 3:19 pm -

    I wish any other TV network had managed to get the rights to Warner Brothers series. Nine frequently let the rights to cartoon series (Justice League Unlimited season 1-2, Teen Titans season 1-4, Xiaolin Showdown season 1 -2) and other series (Malcolm in the Middle season 7) from Warner Brothers expire, before actually showing the series on TV.

    One of the first series (Taken mini-series) on Nine HD stopped before the last three episodes were shown, due to the rights expiring. So I wonder if these series will even be completely shown.

  36. Sean M June 20, 2009 at 2:49 pm -

    It looks promising. It complements the traditionally older skewing programming of the main channel.

    Hopefully they can take more risks with programming on the second channel if it does not need mass appeal. And it is a convenient place to show cancelled series rather than completely dumping them.

    Though were old seasons of Entourage once mentioned as going to SBS?

  37. Max June 20, 2009 at 2:46 pm -

    @ barrett – yes, many available on dvds but having never seen entourage or gossip girl despite reading good things, i’d rather check out some episodes on tv before going out and buying the dvds or downloading episodes. Not everyone can afford that option.

    @ harry – i read on knowfirst that the new channel is being carried by WIN and NBN

  38. Paull June 20, 2009 at 2:44 pm -

    I wonder if 9HD break aways will stop once this channel launches- also, I hope 9SD2 doesn’t have as low a bit rate as OneSD, its like watching a youtube video.

  39. Jerome June 20, 2009 at 2:44 pm -

    $50mil per year for WB, i hope 9 know what they are doing that is a lot of money

    a few years back everyone was saying that 9 paid too much when they paid 42mil/year. and that was in a good economic time and when 9 were #1. but i rekon 9 can still make a good profit out of it, they would be stuffed without it, they actually need to air the shows that they have paid for though.

    as a viewer i guess this is terrible news. all the recent WB shows have not been treated very well by 9: fringe, ER, pushing daisies, chuck, OC, gilmore girls, smallville, studio 60, terminator, aliens in america, ect, ect

    the only ones that are still in primetime are mentalist, 2.5 and cold case. and even those have taken a fair beating and aren’t spectacular raters.

  40. barrett June 20, 2009 at 2:32 pm -

    Interesting that all these titles are “old” and easily available on dvd etc.

    What new content have they got and will they show it in it’s correct season and sequence order – something they are incapable of doing now.

    The FTA commercials need to follow the lead given by ABC2 in how to run a good successful 2nd digital channel.

  41. L June 20, 2009 at 2:17 pm -

    hopefully by targetting the youth they will also understand the need for new episodes to be shown close to their US air dates. otherwise i don’t see this working out at all.

  42. Billy C June 20, 2009 at 2:01 pm -

    Probably a good idea to go after something different rather than cannibalise their existing audience but I would think that most people interested in these shows have already seen them. Hopefully they’ll be quick about getting new episodes on so it’s more convenient to watch them on tv compared to downloading them. I doubt that will happen given the differences in u.s schedules.

  43. RichoTB June 20, 2009 at 1:59 pm -

    I’m betting they’ll slate the shows at 10.30pm or later…Entourage is a good idea, albeit 5 years too late. Gossip Girl is also great, but it kinda sucks that Nine renewed the WB deal again…too many good shows like Chuck and Pushing Daisies get screwed over by them. And maybe people will finally see the episodes of ER, Flashpoint and Fringe Nine have held over for so long.

  44. james June 20, 2009 at 1:46 pm -

    well this would be quite a good road to go down, maybe this means they can include a few of their comedies too like til Death, Curb Your Enthusiasm, Little Britain and Weeds.

  45. nick June 20, 2009 at 1:35 pm -

    Excellent news, good to see there’s still some brains functioning at Nine and that they managed to keep their deal with WB. 500 mil thats a sh*t load of money, surprised they could afford it

  46. George June 20, 2009 at 1:25 pm -

    …I think I might have grown a slight amount of respect for Nine. That’s pretty gutsy what they’re doing and if their new channel had more shows like that then they might have a compelling digital platform. :D

  47. Craig June 20, 2009 at 1:13 pm -

    Entourage – cool but a little late to the game

    Sex And The City – great series but more re-runs?

    Gossip Girl – again a little slow ch9 but I guess more people will get to enjoy this great show now.

    Thanks for the update David

  48. Andrew D June 20, 2009 at 1:13 pm -

    finally entourage will be on fta. im surprised it has taken this long as it will undoubtedly be high rating. channel 10 should have bought the rights long ago and put it on after rove on sundays.

  49. Harry June 20, 2009 at 12:59 pm -

    This is great news. This channel sounds really interesting for the younger generation. Does anybody know if it will be available in Regional areas such as Tasmania, etc, etc…?

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