Channel Seven has picked up the local format rights to The Marriage Ref, the new reality series developed by Jerry Seinfeld.
In the series, to be produced by Endemol Southern Star, celebrities will offer relationship advice to married couples.
Tim Worner, Seven’s Director of Programming said: “Jerry Seinfeld is a legend of comedy and Seinfeld the show is a timeless classic. He doesn’t exactly need to be doing something like The Marriage Ref but to hear him talk about it is to hear someone who wants to do it all over again.
“With this show, he has a vision and is so enthusiastic and so passionate about every detail of that vision. He describes marriage as a “comedy goldmine” and this show is designed to make the most of it.
“It’s not nasty, it’s not marriage counselling, it’s making genuine fun of situations that couples the world over will be able to relate to. Seven is really excited to be part of his vision and belief that The Marriage Ref can do for marriage what Seinfeld did for singledom”.
“I see it as a pro-marriage show,” Seinfeld has previously said. “It shows everybody else is doing the same silly things.”
“This is not a therapy show, it’s a comedy show.”
Seven also has the exclusive rights to the US version due to air on NBC.